A data profile of the people who buy, follow and care about Diary in Poland — modelled from more than twelve digital signal sources. Diary has an estimated audience of 1,354,180 people in Poland.
Diary has an estimated audience of 1,354,180 people in Poland. 59.2% are female, 40.8% are male, average age 38.9. Top brand affinities: X, World Wide Web, Humour, Comedy movies, Woman.
Top brand affinities include X, World Wide Web, Humour, with strongest over-indexing on X (2.25× the country average).
Demographically, the Diary audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Diary fan in Poland is more female, around 38.9 years old, with strong Social Media Usage tendencies and a notable affinity for X.
The key figures that characterise the Diary profile in Poland.
59.2% are female, 40.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 38.9 |
| Estimated audience size | 1,354,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Diary audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 6.8% |
| Japan | 6.0% |
The strongest cross-interests of the Diary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.36× | ||
| 02 | Radio broadcasting | Music & Radio | 2.29× | ||
| 03 | X | Internet & Social Media | 2.25× | ||
| 04 | Humour | Literature | 2.02× | ||
| 05 | Politics | Politics & Society | 1.92× | ||
| 06 | School | Kids & Family | 1.87× | ||
| 07 | Magazines | Literature | 1.80× | ||
| 08 | Woman | Kids & Family | 1.75× | ||
| 09 | Comedy movies | Movies & TV | 1.73× | ||
| 10 | Animal | Pets & Animals | 1.73× | ||
| 11 | Dance | Business & Career | 1.67× | ||
| 12 | Rock music | Music & Radio | 1.65× | ||
| 13 | Science | Business & Career | 1.64× | ||
| 14 | Pop music | Music & Radio | 1.64× | ||
| 15 | Gazeta.pl | News | 1.60× | ||
| 16 | Video | Movies & TV | 1.60× | ||
| 17 | TV | Movies & TV | 1.59× | ||
| 18 | Televisions | Technology & Electronics | 1.58× | ||
| 19 | Hair products | Beauty & Wellness | 1.57× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.49× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.