A data profile of the people who buy, follow and care about Dogs in Poland — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 6,782,889 people in Poland.
Dogs has an estimated audience of 6,782,889 people in Poland. 62.1% are female, 37.9% are male, average age 41.8. Top brand affinities: Cats, IKEA, Pepco, Hair products, Dresses.
Top brand affinities include Cats, IKEA, Pepco, with strongest over-indexing on Cats (1.96× the country average).
Demographically, the Dogs audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Dogs fan in Poland is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Cats.
The key figures that characterise the Dogs profile in Poland.
62.1% are female, 37.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.8 |
| Estimated audience size | 6,782,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Dogs audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog food | Pets & Animals | 2.24× | ||
| 02 | Pet food | Pets & Animals | 2.23× | ||
| 03 | Cats | Pets & Animals | 1.96× | ||
| 04 | Skirt | Fashion & Accessoires | 1.80× | ||
| 05 | Blouse | Fashion & Accessoires | 1.74× | ||
| 06 | Pepco | Fashion & Accessoires | 1.70× | ||
| 07 | Gdańsk | Travel & Leisure | 1.68× | ||
| 08 | Discount stores | Shopping | 1.63× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 10 | Horses | Pets & Animals | 1.62× | ||
| 11 | Kindergarten | Kids & Family | 1.59× | ||
| 12 | IKEA | Home & Garden | 1.57× | ||
| 13 | Animal | Pets & Animals | 1.57× | ||
| 14 | Handbags | Fashion & Accessoires | 1.56× | ||
| 15 | Coupons | Shopping | 1.55× | ||
| 16 | Hair products | Beauty & Wellness | 1.54× | ||
| 17 | Magazines | Literature | 1.54× | ||
| 18 | Fatherhood | Kids & Family | 1.54× | ||
| 19 | Dresses | Fashion & Accessoires | 1.51× | ||
| 20 | Law | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.38× | |
| DIY Mentality | THRILL | 0.40× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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