A data profile of the people who buy, follow and care about Law in Poland — modelled from more than twelve digital signal sources. Law has an estimated audience of 4,793,347 people in Poland.
Law has an estimated audience of 4,793,347 people in Poland. 57.8% are female, 42.2% are male, average age 41.6. Top brand affinities: Onet.pl, Gazeta Wyborcza, Dogs, PUDELEK, Financial services.
Top brand affinities include Onet.pl, Gazeta Wyborcza, Dogs, with strongest over-indexing on Onet.pl (1.56× the country average).
Demographically, the Law audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Law fan in Poland is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Onet.pl.
The key figures that characterise the Law profile in Poland.
57.8% are female, 42.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.6 |
| Estimated audience size | 4,793,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Law audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deichmann | Shopping | 2.13× | ||
| 02 | Viral video | Internet & Social Media | 2.05× | ||
| 03 | Financial services | Business & Career | 2.02× | ||
| 04 | Musical film | Movies & TV | 2.01× | ||
| 05 | Charity and causes | Business & Career | 1.94× | ||
| 06 | Radio ZET | Music & Radio | 1.91× | ||
| 07 | PUDELEK | News | 1.89× | ||
| 08 | Cruises | Travel & Leisure | 1.88× | ||
| 09 | Gazeta Wyborcza | News | 1.87× | ||
| 10 | Science fiction movies | Movies & TV | 1.87× | ||
| 11 | Fiction books | Literature | 1.80× | ||
| 12 | Musical theatre | Movies & TV | 1.79× | ||
| 13 | First-person shooter games | Games | 1.69× | ||
| 14 | Meat | Food & Beverages | 1.69× | ||
| 15 | BNP Paribas | Business & Career | 1.60× | ||
| 16 | Onet.pl | News | 1.56× | ||
| 17 | Happiness | Health | 1.52× | ||
| 18 | Dogs | Pets & Animals | 1.51× | ||
| 19 | TVP Sport | Sports | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Spirituality | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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