A data profile of the people who buy, follow and care about Law in Switzerland — modelled from more than twelve digital signal sources. Law has an estimated audience of 1,479,346 people in Switzerland.
Law has an estimated audience of 1,479,346 people in Switzerland. 54.6% are female, 45.4% are male, average age 43.3. Top brand affinities: Real property, Coop, Hornbach, Pets, Swiss International Air Lines.
Top brand affinities include Real property, Coop, Hornbach, with strongest over-indexing on Real property (3.98× the country average).
Demographically, the Law audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Law fan in Switzerland is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Law profile in Switzerland.
54.6% are female, 45.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.3 |
| Estimated audience size | 1,479,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Law audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.98× | ||
| 02 | Hornbach | Shopping | 2.48× | ||
| 03 | Charity and causes | Business & Career | 2.43× | ||
| 04 | University | Business & Career | 2.33× | ||
| 05 | High-definition television | Technology & Electronics | 2.21× | ||
| 06 | Wikipedia | Internet & Social Media | 2.06× | ||
| 07 | Transfermarkt | Sports | 2.02× | ||
| 08 | Electronics | Technology & Electronics | 2.01× | ||
| 09 | Festival | Music & Radio | 1.96× | ||
| 10 | Mobile game | Games | 1.88× | ||
| 11 | Spas | Beauty & Wellness | 1.77× | ||
| 12 | Mobile phones | Technology & Electronics | 1.73× | ||
| 13 | Education | Business & Career | 1.69× | ||
| 14 | Social media | Business & Career | 1.66× | ||
| 15 | Conforama | Home & Garden | 1.64× | ||
| 16 | Flower | Home & Garden | 1.63× | ||
| 17 | Pets | Pets & Animals | 1.61× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.59× | ||
| 19 | Coop | Food & Beverages | 1.56× | ||
| 20 | Current events | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.89× | |
| Indulgence | JOY | 1.47× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Individualism | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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