A data profile of the people who buy, follow and care about Law in Denmark — modelled from more than twelve digital signal sources. Law has an estimated audience of 1,333,491 people in Denmark.
Law has an estimated audience of 1,333,491 people in Denmark. 53.4% are female, 46.6% are male, average age 46.8. Top brand affinities: Elgiganten, Germany, Novo Nordisk, Self-employment, Financial services.
Top brand affinities include Elgiganten, Germany, Novo Nordisk, with strongest over-indexing on Elgiganten (1.62× the country average).
Demographically, the Law audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Law fan in Denmark is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Law profile in Denmark.
53.4% are female, 46.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 46.8 |
| Estimated audience size | 1,333,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Law audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 1.80× | ||
| 02 | Bed and breakfast | Travel & Leisure | 1.80× | ||
| 03 | Accounting | Business & Career | 1.70× | ||
| 04 | Hat | Fashion & Accessoires | 1.65× | ||
| 05 | Iceland | Travel & Leisure | 1.65× | ||
| 06 | Sausage | Food & Beverages | 1.63× | ||
| 07 | Elgiganten | Shopping | 1.62× | ||
| 08 | Vehicle leasing | Cars & Mobility | 1.57× | ||
| 09 | Stock exchange | Business & Career | 1.56× | ||
| 10 | Germany | Travel & Leisure | 1.55× | ||
| 11 | Novo Nordisk | Health | 1.55× | ||
| 12 | Self-employment | Business & Career | 1.55× | ||
| 13 | Charity and causes | Business & Career | 1.55× | ||
| 14 | Cholesterol | Food & Beverages | 1.55× | ||
| 15 | Financial services | Business & Career | 1.54× | ||
| 16 | Roskilde Festival | Music & Radio | 1.54× | ||
| 17 | CAC 40 | Business & Career | 1.53× | ||
| 18 | Innovation | Business & Career | 1.52× | ||
| 19 | Internet privacy | Technology & Electronics | 1.52× | ||
| 20 | Cruises | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Career Orientation | POWER | 1.29× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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