A data profile of the people who buy, follow and care about Law in Finland — modelled from more than twelve digital signal sources. Law has an estimated audience of 549,906 people in Finland.
Law has an estimated audience of 549,906 people in Finland. 58.1% are female, 41.9% are male, average age 45.4. Top brand affinities: Finnair, Google, WhatsApp, Dogs, Valtteri Bottas.
Top brand affinities include Finnair, Google, WhatsApp, with strongest over-indexing on Finnair (1.84× the country average).
Demographically, the Law audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Law fan in Finland is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Law profile in Finland.
58.1% are female, 41.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.4 |
| Estimated audience size | 549,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Law audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 2.51× | ||
| 02 | Instant messaging | Internet & Social Media | 2.48× | ||
| 03 | Fiction books | Literature | 2.34× | ||
| 04 | University | Business & Career | 2.27× | ||
| 05 | Internet & Social Media | 2.07× | |||
| 06 | Wikipedia | Internet & Social Media | 2.04× | ||
| 07 | Valtteri Bottas | Sports | 2.02× | ||
| 08 | Hair products | Beauty & Wellness | 1.99× | ||
| 09 | Meat | Food & Beverages | 1.90× | ||
| 10 | Dogs | Pets & Animals | 1.86× | ||
| 11 | Finnair | Travel & Leisure | 1.84× | ||
| 12 | Video games | Games | 1.82× | ||
| 13 | Happiness | Health | 1.77× | ||
| 14 | Higher education | Business & Career | 1.72× | ||
| 15 | Internet & Social Media | 1.71× | |||
| 16 | Current events | Arts & Culture | 1.69× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Kitchen | Home & Garden | 1.58× | ||
| 19 | Shoes | Fashion & Accessoires | 1.57× | ||
| 20 | Mobile phones | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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