A data profile of the people who buy, follow and care about Law in Ireland — modelled from more than twelve digital signal sources. Law has an estimated audience of 1,145,340 people in Ireland.
Law has an estimated audience of 1,145,340 people in Ireland. 57.2% are female, 42.8% are male, average age 43.3. Top brand affinities: Anthropology, United Nations, Criminal Minds, Bill Gates, Dominican Republic.
Top brand affinities include Anthropology, United Nations, Criminal Minds, with strongest over-indexing on Anthropology (1.52× the country average).
Demographically, the Law audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Law fan in Ireland is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Law profile in Ireland.
57.2% are female, 42.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.3 |
| Estimated audience size | 1,145,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Law audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 1.69× | ||
| 02 | United Nations | Politics & Society | 1.67× | ||
| 03 | My Little Pony | Kids & Family | 1.58× | ||
| 04 | Dominican Republic | Travel & Leisure | 1.57× | ||
| 05 | Audi S4 | Cars & Mobility | 1.55× | ||
| 06 | Children's rights | Kids & Family | 1.53× | ||
| 07 | Anthropology | Business & Career | 1.52× | ||
| 08 | Criminal Minds | Movies & TV | 1.52× | ||
| 09 | Dunlop Tyres | Cars & Mobility | 1.52× | ||
| 10 | Andretti Fomula E | Sports | 1.52× | ||
| 11 | Bill Gates | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.20× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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