Law Audience in Brazil
Law has an estimated audience of 21,256,455 people in Brazil. 59.3% are female, 40.7% are male, average age 39.3. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, São Paulo FC, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.88× the country average). Demographically, the Law audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.3 |
| Estimated audience size | 21,256,455 |
Audience persona
The typical Law fan in Brazil is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.88× | Sports |
| Sport Club Corinthians Paulista | 2.01× | Sports |
| Harry Potter | 1.79× | Movies & TV |
| São Paulo FC | 1.89× | Sports |
| Neymar | 2.19× | Sports |
| Cruzeiro Esporte Clube | 1.71× | Sports |
| Sport Club Internacional | 1.9× | Sports |
| Children's clothing | 2.83× | Fashion & Accessoires |
| UEFA Champions League | 2.21× | Sports |
| Fast food | 2.22× | Food & Beverages |
| Grêmio Foot-Ball Porto Alegrense | 2.02× | Sports |
| Handbags | 2.44× | Fashion & Accessoires |
| AliExpress | 2.29× | Shopping |
| SUVs | 2.3× | Cars & Mobility |
| Skin care | 2.5× | Beauty & Wellness |
| Wine | 2.09× | Food & Beverages |
| Honda | 2.29× | Cars & Mobility |
| X | 2.06× | Internet & Social Media |
| Brazil national football team | 2.11× | Sports |
| Lojas Renner | 2.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.12 |
| Creativity | OPEN | 1.97 |
| Need for Security | CONSERVATISM | 1.85 |
| Design Affinity | PREMIUM | 1.81 |
| Risk Appetite | THRILL | 1.68 |
| Family Orientation | CONSERVATISM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.