A data profile of the people who buy, follow and care about Law in Brazil — modelled from more than twelve digital signal sources. Law has an estimated audience of 21,256,455 people in Brazil.
Law has an estimated audience of 21,256,455 people in Brazil. 59.3% are female, 40.7% are male, average age 39.3. Top brand affinities: Real property, Spanish language, Duvet, Non-alcoholic beverage, Rayo Vallecano.
Top brand affinities include Real property, Spanish language, Duvet, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Law audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Law fan in Brazil is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Law profile in Brazil.
59.3% are female, 40.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.3 |
| Estimated audience size | 21,256,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Law audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single malt whisky | Food & Beverages | 1.99× | ||
| 02 | Malt whisky | Food & Beverages | 1.99× | ||
| 03 | Rimowa | Fashion & Accessoires | 1.99× | ||
| 04 | Hisense | Technology & Electronics | 1.99× | ||
| 05 | T-Mobile | Technology & Electronics | 1.99× | ||
| 06 | Diplomacy | Politics & Society | 1.92× | ||
| 07 | Real property | Home & Garden | 1.79× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 09 | Spanish language | Politics & Society | 1.66× | ||
| 10 | Mairo Vergara | News | 1.66× | ||
| 11 | UNESCO | Politics & Society | 1.65× | ||
| 12 | ConJur | Technology & Electronics | 1.64× | ||
| 13 | Lourdes | Travel & Leisure | 1.59× | ||
| 14 | Looney Tunes | Movies & TV | 1.58× | ||
| 15 | Duvet | Home & Garden | 1.56× | ||
| 16 | Hamlet | Literature | 1.52× | ||
| 17 | George Orwell | Literature | 1.52× | ||
| 18 | Rayo Vallecano | Travel & Leisure | 1.51× | ||
| 19 | Rio Ave F.C. | Sports | 1.51× | ||
| 20 | Single-family detached home | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.24× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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