A data profile of the people who buy, follow and care about Law in Portugal — modelled from more than twelve digital signal sources. Law has an estimated audience of 3,376,466 people in Portugal.
The average Law fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Romance novels, Sport Club Corinthians Paulista, SporTV, with strongest over-indexing on Romance novels (1.5× the country average).
Demographically, the Law audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
The typical Law fan in Portugal is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Romance novels.
The key figures that characterise the Law profile in Portugal.
57.6% are female, 42.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.4 |
| Estimated audience size | 3,376,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Law audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
Where the Law audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.35× | |
| 02 | Setúbal District | ~400K | 1.15× | |
| 03 | Coimbra District | ~200K | 1.07× | |
| 04 | Porto District | ~800K | 1.06× | |
| 05 | Santarém District | ~200K | 1.06× | |
| 06 | Faro District | ~200K | 1.04× | |
| 07 | Bragança District | ~40K | 1.03× | |
| 08 | Portalegre District | ~40K | 1.02× | |
| 09 | Beja District | ~60K | 1.01× | |
| 10 | Guarda District | ~40K | 1.01× | |
| 11 | Braga District | ~300K | 0.99× | |
| 12 | Vila Real District | ~60K | 0.99× | |
| 13 | Viseu District | ~100K | 0.98× | |
| 14 | Castelo Branco District | ~60K | 0.98× | |
| 15 | Évora District | ~60K | 0.98× | |
| 16 | Leiria District | ~200K | 0.96× | |
| 17 | Madeira | ~90K | 0.96× | |
| 18 | Azores | ~90K | 0.96× | |
| 19 | Viana do Castelo District | ~80K | 0.96× | |
| 20 | Aveiro District | ~200K | 0.95× |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magazine Luiza | Shopping | 2.23× | ||
| 02 | Casas Bahia | Shopping | 2.08× | ||
| 03 | Cruzeiro Esporte Clube | Sports | 1.94× | ||
| 04 | SporTV | Sports | 1.78× | ||
| 05 | Luan Santana | Music & Radio | 1.77× | ||
| 06 | Sport Club Corinthians Paulista | Sports | 1.75× | ||
| 07 | IMVU | Internet & Social Media | 1.69× | ||
| 08 | Boboli | Fashion & Accessoires | 1.69× | ||
| 09 | Redbubble | Literature | 1.63× | ||
| 10 | Maluma (singer) | Music & Radio | 1.62× | ||
| 11 | Tesco Lotus | Food & Beverages | 1.59× | ||
| 12 | Individualism | Politics & Society | 1.53× | ||
| 13 | Beşiktaş J.K. | Sports | 1.53× | ||
| 14 | Romance novels | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Pet Ownership | JOY | 1.20× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Spirituality | BALANCE | 0.94× | |
| Creativity | OPEN | 0.96× |
Law has an estimated audience of 3,376,466 people in Portugal, concentrated in Lisbon District and Porto District.
57.6% of Law fans are female, 42.4% are male, with an average age of 44.4 years.
Law fans show strongest brand affinity for Romance novels (1.5×), Sport Club Corinthians Paulista (1.75×), and SporTV (1.78×) over the country average.
Law fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Law itself, the audience over-indexes on Sport Club Corinthians Paulista (1.75×), SporTV (1.78×), Individualism (1.53×), and Casas Bahia (2.08×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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