A data profile of the people who buy, follow and care about Current events in Switzerland — modelled from more than twelve digital signal sources. Current events has an estimated audience of 2,388,683 people in Switzerland.
The average Current events fan in Switzerland is 44.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Switzerland, Google, Facebook, with strongest over-indexing on Switzerland (1.63× the country average).
Demographically, the Current events audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Current events fan in Switzerland is balanced, around 44.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Switzerland.
The key figures that characterise the Current events profile in Switzerland.
49.9% are female, 50.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 44.9 |
| Estimated audience size | 2,388,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Current events audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
Where the Current events audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Neuchatel | ~60K | 1.12× | |
| 02 | Thurgau | ~70K | 1.06× | |
| 03 | Basel-Landschaft | ~60K | 1.05× | |
| 04 | Basel-City | ~100K | 1.04× | |
| 05 | Valais | ~100K | 1.02× | |
| 06 | Ticino | ~100K | 0.99× | |
| 07 | Canton of Geneva | ~200K | 0.96× | |
| 08 | Aargau | ~100K | 0.96× | |
| 09 | Canton of Bern | ~200K | 0.94× | |
| 10 | Vaud | ~200K | 0.94× | |
| 11 | Canton of Zürich | ~400K | 0.88× |
The strongest cross-interests of the Current events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Europe | Travel & Leisure | 1.75× | ||
| 02 | Italian language | Politics & Society | 1.73× | ||
| 03 | Central Europe | Travel & Leisure | 1.73× | ||
| 04 | Bern | Travel & Leisure | 1.72× | ||
| 05 | French language | Politics & Society | 1.66× | ||
| 06 | Televisions | Technology & Electronics | 1.64× | ||
| 07 | Switzerland | Travel & Leisure | 1.63× | ||
| 08 | Culture | Literature | 1.63× | ||
| 09 | German language | Politics & Society | 1.62× | ||
| 10 | Video | Movies & TV | 1.62× | ||
| 11 | Internet & Social Media | 1.60× | |||
| 12 | Europe | Travel & Leisure | 1.58× | ||
| 13 | Smartphones | Technology & Electronics | 1.57× | ||
| 14 | Leisure | Travel & Leisure | 1.56× | ||
| 15 | Germany | Travel & Leisure | 1.56× | ||
| 16 | Magazines | Literature | 1.56× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Zürich | Travel & Leisure | 1.52× | ||
| 19 | Politics and social issues | Politics & Society | 1.52× | ||
| 20 | Social network | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.34× | |
| Sustainability | BALANCE | 1.25× | |
| Price Sensitivity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.69× |
Current events has an estimated audience of 2,388,683 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.9% of Current events fans are female, 50.1% are male, with an average age of 44.9 years.
Current events fans show strongest brand affinity for Switzerland (1.63×), Google (1.55×), and Facebook (1.6×) over the country average.
Current events fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Current events itself, the audience over-indexes on Google (1.55×), Facebook (1.6×), Italian language (1.73×), and Central Europe (1.73×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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