A data profile of the people who buy, follow and care about Germany in Switzerland — modelled from more than twelve digital signal sources. Germany has an estimated audience of 2,769,191 people in Switzerland.
The average Germany fan in Switzerland is 42.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include 20 Minuten, FC Basel, FC Zürich, with strongest over-indexing on 20 Minuten (1.6× the country average).
Demographically, the Germany audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Germany fan in Switzerland is balanced, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for 20 Minuten.
The key figures that characterise the Germany profile in Switzerland.
53.3% are female, 46.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.0 |
| Estimated audience size | 2,769,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Germany audience comes from Switzerland.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 3.14× | |
| 02 | Aargau | ~300K | 1.70× | |
| 03 | Canton of St. Gallen | ~200K | 1.65× | |
| 04 | Canton of Bern | ~400K | 1.57× | |
| 05 | Basel-Landschaft | ~100K | 1.53× | |
| 06 | Basel-City | ~200K | 1.49× | |
| 07 | Thurgau | ~100K | 1.48× | |
| 08 | Solothurn | ~100K | 1.45× | |
| 09 | Luzern | ~200K | 1.42× | |
| 10 | Schwyz | ~50K | 1.21× | |
| 11 | Schaffhausen | ~30K | 1.20× | |
| 12 | Graubünden | ~70K | 1.12× | |
| 13 | Canton of Zug | ~40K | 1.11× | |
| 14 | Canton of Geneva | ~200K | 1.06× | |
| 15 | Appenzell Ausserrhoden | ~10K | 1.01× | |
| 16 | Canton of Obwalden | ~9K | 0.83× | |
| 17 | Canton of Nidwalden | ~9K | 0.81× | |
| 18 | Canton of Glarus | ~8K | 0.80× | |
| 19 | Uri | ~7K | 0.80× | |
| 20 | Appenzell Innerrhoden | ~3K | 0.76× | |
| 21 | Vaud | ~200K | 0.71× | |
| 22 | Jura | ~10K | 0.67× | |
| 23 | Neuchatel | ~40K | 0.62× | |
| 24 | Valais | ~70K | 0.60× | |
| 25 | Fribourg | ~60K | 0.60× | |
| 26 | Ticino | ~70K | 0.59× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Granit Xhaka | Sports | 1.91× | ||
| 02 | Deutsch lernen | Business & Career | 1.77× | ||
| 03 | BSC Young Boys | Sports | 1.68× | ||
| 04 | Munich | Travel & Leisure | 1.67× | ||
| 05 | Spanish language | Politics & Society | 1.64× | ||
| 06 | Let's Dance (German TV series) | Movies & TV | 1.64× | ||
| 07 | Babywalz | Kids & Family | 1.62× | ||
| 08 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.61× | ||
| 09 | 20 Minuten | News | 1.60× | ||
| 10 | Sanitas | Health | 1.60× | ||
| 11 | Austria | Travel & Leisure | 1.56× | ||
| 12 | Magic (illusion) | Kids & Family | 1.56× | ||
| 13 | Beatrice Egli | Music & Radio | 1.54× | ||
| 14 | Baden-Württemberg | Travel & Leisure | 1.54× | ||
| 15 | FC Zürich | Sports | 1.53× | ||
| 16 | Adult education | Business & Career | 1.53× | ||
| 17 | FC Basel | Sports | 1.52× | ||
| 18 | AXA | Business & Career | 1.52× | ||
| 19 | South America | Travel & Leisure | 1.51× | ||
| 20 | Mikaela Shiffrin | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Germany has an estimated audience of 2,769,191 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
53.3% of Germany fans are female, 46.7% are male, with an average age of 42.0 years.
Germany fans show strongest brand affinity for 20 Minuten (1.6×), FC Basel (1.52×), and FC Zürich (1.53×) over the country average.
Germany fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~400K), and Aargau (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Germany itself, the audience over-indexes on FC Basel (1.52×), FC Zürich (1.53×), Austria (1.56×), and Adult education (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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