A data profile of the people who buy, follow and care about FC Zürich in Switzerland — modelled from more than twelve digital signal sources. FC Zürich has an estimated audience of 1,062,075 people in Switzerland.
The average FC Zürich fan in Switzerland is 39.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Aargau, Ticino.
Top brand affinities include FC Basel, FC Sion, Super League, with strongest over-indexing on FC Basel (7.02× the country average).
Demographically, the FC Zürich audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical FC Zürich fan in Switzerland is balanced, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for FC Basel.
The key figures that characterise the FC Zürich profile in Switzerland.
46.2% are female, 53.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 39.1 |
| Estimated audience size | 1,062,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide FC Zürich audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 35.5% |
| Germany | 12.0% |
| United Kingdom | 5.6% |
Where the FC Zürich audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 3.43× | |
| 02 | Ticino | ~100K | 2.77× | |
| 03 | Aargau | ~100K | 2.15× | |
| 04 | Canton of St. Gallen | ~100K | 2.14× | |
| 05 | Basel-Landschaft | ~40K | 1.59× | |
| 06 | Schwyz | ~20K | 1.45× | |
| 07 | Luzern | ~60K | 1.42× | |
| 08 | Basel-City | ~60K | 1.39× | |
| 09 | Solothurn | ~40K | 1.36× | |
| 10 | Thurgau | ~40K | 1.31× | |
| 11 | Appenzell Ausserrhoden | ~5K | 1.16× | |
| 12 | Canton of Bern | ~100K | 1.05× | |
| 13 | Schaffhausen | ~9K | 1.03× | |
| 14 | Canton of Glarus | ~4K | 1.00× | |
| 15 | Canton of Zug | ~10K | 0.87× | |
| 16 | Canton of Obwalden | ~3K | 0.81× | |
| 17 | Appenzell Innerrhoden | ~1K | 0.81× | |
| 18 | Neuchatel | ~20K | 0.77× | |
| 19 | Canton of Nidwalden | ~3K | 0.75× | |
| 20 | Jura | ~5K | 0.74× | |
| 21 | Uri | ~3K | 0.74× | |
| 22 | Graubünden | ~20K | 0.70× | |
| 23 | Fribourg | ~20K | 0.49× | |
| 24 | Valais | ~20K | 0.46× | |
| 25 | Canton of Geneva | ~30K | 0.38× | |
| 26 | Vaud | ~30K | 0.34× |
The strongest cross-interests of the FC Zürich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Super League | Sports | 7.68× | ||
| 02 | FC Sion | Sports | 7.44× | ||
| 03 | Grasshopper Club Zürich | Sports | 7.34× | ||
| 04 | FC Basel | Sports | 7.02× | ||
| 05 | Süper Lig | Sports | 6.56× | ||
| 06 | Ligue 1 | Sports | 5.08× | ||
| 07 | BSC Young Boys | Sports | 4.86× | ||
| 08 | Inter Milan | Sports | 4.56× | ||
| 09 | Letzigrund Stadion | Sports | 3.58× | ||
| 10 | Hallenstadion | Sports | 3.58× | ||
| 11 | Paris Saint-Germain | Sports | 3.29× | ||
| 12 | Lamine Yamal | Sports | 3.22× | ||
| 13 | Bundesliga | Sports | 3.01× | ||
| 14 | FC Bayern Munich | Sports | 2.86× | ||
| 15 | FIFA World Cup | Sports | 2.32× | ||
| 16 | UEFA Champions League | Sports | 2.12× | ||
| 17 | Real Madrid C.F. | Sports | 1.87× | ||
| 18 | Bild | News | 1.64× | ||
| 19 | Zürich | Travel & Leisure | 1.51× | ||
| 20 | Schweizer Radio und Fernsehen | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Sustainability | BALANCE | 0.74× | |
| Urban Lifestyle | OPEN | 0.83× |
FC Zürich has an estimated audience of 1,062,075 people in Switzerland, concentrated in Canton of Zürich and Aargau.
46.2% of FC Zürich fans are female, 53.8% are male, with an average age of 39.1 years.
FC Zürich fans show strongest brand affinity for FC Basel (7.02×), FC Sion (7.44×), and Super League (7.68×) over the country average.
FC Zürich fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Aargau (reach ~100K), and Ticino (reach ~100K). These three regions account for the largest share of the active audience.
Beyond FC Zürich itself, the audience over-indexes on FC Sion (7.44×), Super League (7.68×), FIFA World Cup (2.32×), and Bild (1.64×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FC Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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