A data profile of the people who buy, follow and care about Letzigrund Stadion in Switzerland — modelled from more than twelve digital signal sources. Letzigrund Stadion has an estimated audience of 900,041 people in Switzerland.
Letzigrund Stadion has an estimated audience of 900,041 people in Switzerland. 29.7% are female, 70.3% are male, average age 41.1. Top brand affinities: Transfermarkt, Hiking boot, Curling, FC Zürich, FC Sion.
Top brand affinities include Transfermarkt, Hiking boot, Curling, with strongest over-indexing on Transfermarkt (7.89× the country average).
Demographically, the Letzigrund Stadion audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
The typical Letzigrund Stadion fan in Switzerland is more male, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Transfermarkt.
The key figures that characterise the Letzigrund Stadion profile in Switzerland.
29.7% are female, 70.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 41.1 |
| Estimated audience size | 900,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 20% |
of the worldwide Letzigrund Stadion audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 85.3% |
| Germany | 5.9% |
| United Kingdom | 2.9% |
The strongest cross-interests of the Letzigrund Stadion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Curling | Sports | 15.69× | ||
| 02 | Sportschau | Sports | 11.30× | ||
| 03 | AFC Ajax | Sports | 8.98× | ||
| 04 | Bowling | Sports | 8.37× | ||
| 05 | Transfermarkt | Sports | 7.89× | ||
| 06 | VfB Stuttgart | Sports | 6.98× | ||
| 07 | 2. Bundesliga | Sports | 5.88× | ||
| 08 | UEFA European Championship | Sports | 5.86× | ||
| 09 | Sports betting | Games | 5.36× | ||
| 10 | Hiking boot | Fashion & Accessoires | 5.18× | ||
| 11 | Ligue 1 | Sports | 4.71× | ||
| 12 | Borussia Dortmund | Sports | 4.53× | ||
| 13 | FC Sion | Sports | 4.36× | ||
| 14 | FC Zürich | Sports | 3.58× | ||
| 15 | La Liga | Sports | 3.57× | ||
| 16 | FC Bayern Munich | Sports | 2.27× | ||
| 17 | Ski resort | Travel & Leisure | 2.03× | ||
| 18 | FIFA World Cup | Sports | 1.93× | ||
| 19 | UEFA Champions League | Sports | 1.72× | ||
| 20 | Swiss International Air Lines | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Risk Appetite | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.45× | |
| Creativity | OPEN | 0.57× | |
| Family Orientation | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Letzigrund Stadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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