A data profile of the people who buy, follow and care about Transfermarkt in Switzerland — modelled from more than twelve digital signal sources. Transfermarkt has an estimated audience of 1,074,169 people in Switzerland.
Transfermarkt has an estimated audience of 1,074,169 people in Switzerland. 0.0% are female, 100.0% are male, average age 30.9. Top brand affinities: Google Maps, Bild, Kicker, Sport1, VfB Stuttgart.
Top brand affinities include Google Maps, Bild, Kicker, with strongest over-indexing on Google Maps (8.54× the country average).
Demographically, the Transfermarkt audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Transfermarkt fan in Switzerland is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Transfermarkt profile in Switzerland.
0.0% are female, 100.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 30.9 |
| Estimated audience size | 1,074,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 59% | |
| 30-39 | 30% | |
| 40-49 | 0% | |
| 50+ | 0% |
The strongest cross-interests of the Transfermarkt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kicker | Sports | 40.79× | ||
| 02 | Sport1 | Sports | 27.96× | ||
| 03 | Sky Sport News HD | Movies & TV | 27.88× | ||
| 04 | Sportschau | Sports | 25.72× | ||
| 05 | Nuremberg | Travel & Leisure | 25.18× | ||
| 06 | Dynamo Dresden | Sports | 19.78× | ||
| 07 | VfB Stuttgart | Sports | 19.04× | ||
| 08 | SV Werder Bremen | Sports | 18.23× | ||
| 09 | Germany national under-21 football team | Sports | 17.07× | ||
| 10 | SC Freiburg | Sports | 15.61× | ||
| 11 | 2. Bundesliga | Sports | 14.51× | ||
| 12 | Sport Bild | Sports | 12.72× | ||
| 13 | Eintracht Frankfurt | Sports | 10.73× | ||
| 14 | Google Maps | Internet & Social Media | 8.54× | ||
| 15 | Bild | News | 7.83× | ||
| 16 | FC Basel | Sports | 4.84× | ||
| 17 | Swisscom | Technology & Electronics | 3.51× | ||
| 18 | Current events | Arts & Culture | 3.46× | ||
| 19 | McDonald's | Food & Beverages | 2.66× | ||
| 20 | Migros | Shopping | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.12× | |
| Spirituality | BALANCE | 2.35× | |
| Need for Security | CONSERVATISM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.99× | |
| Family Orientation | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Transfermarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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