Transfermarkt Audience in United States

Transfermarkt has an estimated audience of 345,381 people in United States. 4.8% are female, 95.2% are male, average age 33.4. Top regions: California, Florida, New York. Top brand affinities: FC Bayern Munich, Borussia Dortmund, Autism Awareness, FIFA World Cup, Diabetes mellitus awareness.

The average Transfermarkt fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include FC Bayern Munich, Borussia Dortmund, Autism Awareness, with strongest over-indexing on FC Bayern Munich (20.23× the country average). Demographically, the Transfermarkt audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

Demographics of Transfermarkt fans

Demographic split for Transfermarkt audience in United States
MetricValue
Female4.8%
Male95.2%
Average age33.4
Estimated audience size345,381

Audience persona

The typical Transfermarkt fan in United States is more male, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Transfermarkt in United States
RegionReachAffinity
California58,1571.53×
Florida44,7551.91×
New York42,2132.19×
Texas41,1861.39×
New Jersey19,0192.17×
Illinois18,8391.64×
Georgia13,7661.29×
Virginia13,5541.61×
North Carolina12,4101.19×
Pennsylvania12,2281.05×
Massachusetts10,5821.56×
Ohio9,2140.87×
Maryland9,0431.52×
Washington7,5031.08×
Michigan7,0420.78×
Indiana5,6430.89×
Tennessee5,5240.8×
Arizona5,4440.77×
Missouri5,3040.95×
Wisconsin5,2901.02×
Connecticut4,9441.43×
Colorado4,7220.87×
Oregon4,4291.12×
South Carolina4,2390.82×
Minnesota4,1700.84×
Nevada3,9821.19×
Kentucky3,5870.83×
Alabama2,9910.62×
Louisiana2,8470.64×
Washington, District of Columbia2,8402.74×
Iowa2,6770.94×
Utah2,4300.79×
Oklahoma2,4210.63×
Kansas2,1940.81×
Mississippi1,3330.47×
New Hampshire1,3160.97×
Arkansas1,2520.44×
Rhode Island1,2471.13×
Nebraska1,1220.65×
Hawaii1,0350.7×
Delaware1,0271.08×
New Mexico9640.56×
Maine8220.66×
Idaho7410.43×
West Virginia6040.38×
North Dakota5450.77×
Vermont4250.7×
Alaska3870.52×
Montana3710.39×
South Dakota3360.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transfermarkt audience
BrandAffinityCategory
FC Bayern Munich20.23×Sports
Borussia Dortmund44.87×Sports
Autism Awareness19.03×Health
FIFA World Cup7.6×Sports
Diabetes mellitus awareness12.48×Health
Copa del Rey57.06×Sports
CONCACAF Champions Cup39.45×Sports
Manchester City F.C.14.87×Sports
Paris Saint-Germain16.91×Sports
Microblogging12.67×Technology & Electronics
Real Madrid C.F.7.01×Sports
Singer-songwriter5.51×Music & Radio
Juventus F.C.16.36×Sports
Dave & Buster's12.47×Food & Beverages
La Liga12.41×Sports
Manchester United F.C.9.56×Sports
Christian Pulisic36.67×Sports
Thierry Henry47.1×Sports
Arsenal F.C.15.29×Sports
Premier League9.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transfermarkt audience
TraitClusterScore
Risk AppetiteTHRILL1.63
LGBTQ+ IdentityOPEN1.61
Luxury OrientationPREMIUM1.17
Early Adopter MentalityPOWER1.16
Sports ActivityPOWER1.14
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Transfermarkt
CountryShare
Germany33.6%
Spain8.9%
Brazil2.8%

See Transfermarkt audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Transfermarkt have in United States?

Transfermarkt has an estimated audience of 345,381 people in United States, concentrated in California and Florida.

What is the gender split and age of Transfermarkt fans?

4.8% of Transfermarkt fans are female, 95.2% are male, with an average age of 33.4 years.

Which brands do Transfermarkt fans like most?

Transfermarkt fans show strongest brand affinity for FC Bayern Munich (20.23×), Borussia Dortmund (44.87×), and Autism Awareness (19.03×) over the country average.

Where do Transfermarkt fans live in United States?

Transfermarkt fans in United States are most concentrated in California (reach 58,157), Florida (reach 44,755), and New York (reach 42,213). These three regions account for the largest share of the active audience.

What other brands do Transfermarkt fans also like?

Beyond Transfermarkt itself, the audience over-indexes on Borussia Dortmund (44.87×), Autism Awareness (19.03×), FIFA World Cup (7.6×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transfermarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.