A data profile of the people who buy, follow and care about FC Barcelona in Switzerland — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,356,366 people in Switzerland.
The average FC Barcelona fan in Switzerland is 35.1 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include FIFA World Cup, UEFA Champions League, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (2.39× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical FC Barcelona fan in Switzerland is more male, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Switzerland.
31.0% are female, 69.0% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 35.1 |
| Estimated audience size | 1,356,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide FC Barcelona audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 2.02× | |
| 02 | Canton of St. Gallen | ~100K | 1.88× | |
| 03 | Aargau | ~100K | 1.76× | |
| 04 | Canton of Bern | ~200K | 1.66× | |
| 05 | Luzern | ~90K | 1.60× | |
| 06 | Basel-City | ~80K | 1.53× | |
| 07 | Basel-Landschaft | ~50K | 1.43× | |
| 08 | Solothurn | ~50K | 1.38× | |
| 09 | Thurgau | ~50K | 1.36× | |
| 10 | Schaffhausen | ~10K | 1.04× | |
| 11 | Graubünden | ~30K | 0.98× | |
| 12 | Schwyz | ~20K | 0.95× | |
| 13 | Canton of Zug | ~20K | 0.93× | |
| 14 | Appenzell Ausserrhoden | ~5K | 0.87× | |
| 15 | Canton of Nidwalden | ~4K | 0.72× | |
| 16 | Vaud | ~90K | 0.71× | |
| 17 | Ticino | ~40K | 0.71× | |
| 18 | Canton of Glarus | ~3K | 0.67× | |
| 19 | Uri | ~3K | 0.64× | |
| 20 | Canton of Obwalden | ~3K | 0.62× | |
| 21 | Canton of Geneva | ~60K | 0.61× | |
| 22 | Appenzell Innerrhoden | ~1K | 0.58× | |
| 23 | Valais | ~30K | 0.57× | |
| 24 | Fribourg | ~30K | 0.53× | |
| 25 | Jura | ~3K | 0.35× | |
| 26 | Neuchatel | ~10K | 0.34× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 2.81× | ||
| 02 | UEFA Europa League | Sports | 2.66× | ||
| 03 | UEFA Conference League | Sports | 2.54× | ||
| 04 | Manchester United F.C. | Sports | 2.52× | ||
| 05 | Chelsea F.C. | Sports | 2.45× | ||
| 06 | UEFA Champions League | Sports | 2.43× | ||
| 07 | FIFA World Cup | Sports | 2.39× | ||
| 08 | Juventus F.C. | Sports | 2.36× | ||
| 09 | Premier League | Sports | 2.35× | ||
| 10 | Paris Saint-Germain | Sports | 2.24× | ||
| 11 | Cristiano Ronaldo | Sports | 2.18× | ||
| 12 | Manchester City F.C. | Sports | 2.11× | ||
| 13 | Real Madrid C.F. | Sports | 2.05× | ||
| 14 | A.C. Milan | Sports | 2.05× | ||
| 15 | Marca (newspaper) | News | 2.04× | ||
| 16 | Alisha Lehmann | Sports | 1.93× | ||
| 17 | Serie A | Sports | 1.89× | ||
| 18 | FC Bayern Munich | Sports | 1.81× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.66× | ||
| 20 | Soccer | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.79× |
FC Barcelona has an estimated audience of 1,356,366 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
31.0% of FC Barcelona fans are female, 69.0% are male, with an average age of 35.1 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup (2.39×), UEFA Champions League (2.43×), and Real Madrid C.F. (2.05×) over the country average.
FC Barcelona fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on UEFA Champions League (2.43×), Real Madrid C.F. (2.05×), Soccer (1.62×), and Manchester United F.C. (2.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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