A data profile of the people who buy, follow and care about Swisscom in Switzerland — modelled from more than twelve digital signal sources. Swisscom has an estimated audience of 4,032,020 people in Switzerland.
The average Swisscom fan in Switzerland is 44.9 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Bookcase, Telecommunication, Cloud storage, with strongest over-indexing on Bookcase (9.98× the country average).
Demographically, the Swisscom audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Swisscom fan in Switzerland is more male, around 44.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bookcase.
The key figures that characterise the Swisscom profile in Switzerland.
44.1% are female, 55.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 44.9 |
| Estimated audience size | 4,032,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Swisscom audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 82.9% |
| United Kingdom | 3.7% |
| Italy | 3.3% |
Where the Swisscom audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~600K | 1.72× | |
| 02 | Fribourg | ~200K | 1.52× | |
| 03 | Canton of Bern | ~600K | 1.47× | |
| 04 | Valais | ~200K | 1.42× | |
| 05 | Neuchatel | ~100K | 1.27× | |
| 06 | Ticino | ~200K | 1.21× | |
| 07 | Canton of Geneva | ~300K | 1.18× | |
| 08 | Canton of Zürich | ~800K | 1.17× | |
| 09 | Luzern | ~200K | 1.17× | |
| 10 | Aargau | ~300K | 1.13× | |
| 11 | Jura | ~30K | 1.10× | |
| 12 | Thurgau | ~100K | 1.07× | |
| 13 | Canton of St. Gallen | ~200K | 1.06× | |
| 14 | Solothurn | ~100K | 1.04× | |
| 15 | Graubünden | ~100K | 1.04× | |
| 16 | Basel-Landschaft | ~100K | 1.04× | |
| 17 | Schwyz | ~60K | 0.95× | |
| 18 | Canton of Zug | ~40K | 0.87× | |
| 19 | Basel-City | ~100K | 0.75× | |
| 20 | Canton of Glarus | ~10K | 0.69× | |
| 21 | Schaffhausen | ~20K | 0.68× | |
| 22 | Canton of Obwalden | ~10K | 0.64× | |
| 23 | Appenzell Ausserrhoden | ~10K | 0.58× | |
| 24 | Uri | ~7K | 0.55× | |
| 25 | Canton of Nidwalden | ~8K | 0.50× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.43× |
The strongest cross-interests of the Swisscom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bookcase | Literature | 9.98× | ||
| 02 | Cloud storage | Technology & Electronics | 3.52× | ||
| 03 | Wire | Technology & Electronics | 3.10× | ||
| 04 | Optical fiber | Technology & Electronics | 2.29× | ||
| 05 | Internet service provider | Technology & Electronics | 2.03× | ||
| 06 | Telecommunication | Technology & Electronics | 1.92× | ||
| 07 | Digital electronics | Technology & Electronics | 1.92× | ||
| 08 | Voice over IP | Technology & Electronics | 1.84× | ||
| 09 | Privately held company | Business & Career | 1.72× | ||
| 10 | Wireless | Technology & Electronics | 1.70× | ||
| 11 | Web portal | Internet & Social Media | 1.65× | ||
| 12 | NordVPN | Technology & Electronics | 1.64× | ||
| 13 | Telephone | Technology & Electronics | 1.63× | ||
| 14 | Wi-Fi | Technology & Electronics | 1.60× | ||
| 15 | AXA | Business & Career | 1.59× | ||
| 16 | Samsung Galaxy | Technology & Electronics | 1.58× | ||
| 17 | SBB CFF FFS | Cars & Mobility | 1.56× | ||
| 18 | Internet access | Technology & Electronics | 1.55× | ||
| 19 | Groupe Mutuel | Business & Career | 1.52× | ||
| 20 | Payment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.55× | |
| Sustainability | BALANCE | 1.35× | |
| Price Sensitivity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.21× | |
| Social Media Usage | JOY | 0.64× | |
| Early Adopter Mentality | POWER | 0.64× |
Swisscom's target market in Switzerland covers an estimated 4,032,020 people, concentrated in Canton of Zürich and Vaud.
44.1% of the Swisscom audience are female, 55.9% are male, with an average age of 44.9 years.
Swisscom fans show strongest brand affinity for Bookcase (9.98×), Telecommunication (1.92×), and Cloud storage (3.52×) over the country average.
Swisscom fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Vaud (reach ~600K), and Canton of Bern (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Swisscom itself, the audience over-indexes on Telecommunication (1.92×), Cloud storage (3.52×), Groupe Mutuel (1.52×), and Digital electronics (1.92×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swisscom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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