A data profile of the people who buy, follow and care about Telecommunication in Switzerland — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 1,665,696 people in Switzerland.
The average Telecommunication fan in Switzerland is 43.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Cloud computing, Wi-Fi, Bluetooth, with strongest over-indexing on Cloud computing (1.66× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Telecommunication fan in Switzerland is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Cloud computing.
The key figures that characterise the Telecommunication profile in Switzerland.
46.9% are female, 53.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.5 |
| Estimated audience size | 1,665,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Telecommunication audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~90K | 1.40× | |
| 02 | Canton of Glarus | ~7K | 1.19× | |
| 03 | Canton of Nidwalden | ~8K | 1.18× | |
| 04 | Canton of Obwalden | ~7K | 1.17× | |
| 05 | Appenzell Ausserrhoden | ~8K | 1.14× | |
| 06 | Canton of Geneva | ~100K | 1.10× | |
| 07 | Vaud | ~200K | 1.08× | |
| 08 | Uri | ~6K | 1.08× | |
| 09 | Schaffhausen | ~10K | 1.05× | |
| 10 | Canton of Zürich | ~300K | 1.04× | |
| 11 | Jura | ~10K | 1.01× | |
| 12 | Neuchatel | ~30K | 0.98× | |
| 13 | Canton of Zug | ~20K | 0.98× | |
| 14 | Fribourg | ~60K | 0.97× | |
| 15 | Schwyz | ~20K | 0.96× | |
| 16 | Aargau | ~100K | 0.95× | |
| 17 | Valais | ~60K | 0.94× | |
| 18 | Graubünden | ~40K | 0.93× | |
| 19 | Basel-Landschaft | ~40K | 0.92× | |
| 20 | Canton of Bern | ~100K | 0.91× | |
| 21 | Thurgau | ~40K | 0.91× | |
| 22 | Solothurn | ~40K | 0.91× | |
| 23 | Basel-City | ~60K | 0.90× | |
| 24 | Luzern | ~60K | 0.87× | |
| 25 | Canton of St. Gallen | ~70K | 0.86× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Page | Politics & Society | 2.26× | ||
| 02 | Radio FM1 | Music & Radio | 1.92× | ||
| 03 | GSM | Technology & Electronics | 1.88× | ||
| 04 | Wi-Fi | Technology & Electronics | 1.79× | ||
| 05 | Cloud computing | Technology & Electronics | 1.66× | ||
| 06 | Mobile telephony | Technology & Electronics | 1.66× | ||
| 07 | Roaming | Technology & Electronics | 1.66× | ||
| 08 | Optical fiber | Technology & Electronics | 1.65× | ||
| 09 | HTC | Technology & Electronics | 1.64× | ||
| 10 | Digital data | Business & Career | 1.59× | ||
| 11 | Horn of Africa | Travel & Leisure | 1.59× | ||
| 12 | Kenya African National Union | Business & Career | 1.59× | ||
| 13 | Cantinflas | Movies & TV | 1.55× | ||
| 14 | Telecommunications equipment | Technology & Electronics | 1.54× | ||
| 15 | Nokia | Technology & Electronics | 1.54× | ||
| 16 | Bluetooth | Technology & Electronics | 1.53× | ||
| 17 | Earpods | Technology & Electronics | 1.53× | ||
| 18 | Netbook | Technology & Electronics | 1.53× | ||
| 19 | Headphones | Technology & Electronics | 1.52× | ||
| 20 | Dangdut | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.93× | |
| Travelling | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.77× |
Telecommunication has an estimated audience of 1,665,696 people in Switzerland, concentrated in Canton of Zürich and Vaud.
46.9% of Telecommunication fans are female, 53.1% are male, with an average age of 43.5 years.
Telecommunication fans show strongest brand affinity for Cloud computing (1.66×), Wi-Fi (1.79×), and Bluetooth (1.53×) over the country average.
Telecommunication fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Wi-Fi (1.79×), Bluetooth (1.53×), GSM (1.88×), and Headphones (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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