A data profile of the people who buy, follow and care about Telecommunication in South Africa — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 2,664,389 people in South Africa.
Telecommunication has an estimated audience of 2,664,389 people in South Africa. 50.2% are female, 49.8% are male, average age 36.9. Top brand affinities: Telecommunications equipment, Guangdong, Ethiopian Airlines, Mondo film, FedEx.
Top brand affinities include Telecommunications equipment, Guangdong, Ethiopian Airlines, with strongest over-indexing on Telecommunications equipment (1.68× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Telecommunication fan in South Africa is balanced, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Telecommunications equipment.
The key figures that characterise the Telecommunication profile in South Africa.
50.2% are female, 49.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.9 |
| Estimated audience size | 2,664,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Telecommunication audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Somali Region | Travel & Leisure | 2.64× | ||
| 02 | Ethiopia national football team | Sports | 2.62× | ||
| 03 | Ethiopian cuisine | Food & Beverages | 2.49× | ||
| 04 | Somaliland | Travel & Leisure | 2.49× | ||
| 05 | Tigrinya language | Politics & Society | 2.43× | ||
| 06 | Djibouti | Travel & Leisure | 2.43× | ||
| 07 | Somali language | Politics & Society | 2.42× | ||
| 08 | Eritrea | Travel & Leisure | 2.38× | ||
| 09 | Addis Ababa | Travel & Leisure | 2.37× | ||
| 10 | Horn of Africa | Travel & Leisure | 2.35× | ||
| 11 | Ethiopian Airlines | Travel & Leisure | 1.99× | ||
| 12 | Tile-matching video game | Games | 1.90× | ||
| 13 | Guangdong | Travel & Leisure | 1.74× | ||
| 14 | Telecommunications equipment | Technology & Electronics | 1.68× | ||
| 15 | Bubble Shooter | Games | 1.66× | ||
| 16 | South Sudan | Travel & Leisure | 1.65× | ||
| 17 | FedEx | Business & Career | 1.60× | ||
| 18 | Cinema of Nigeria | Movies & TV | 1.60× | ||
| 19 | Mondo film | Movies & TV | 1.59× | ||
| 20 | Express mail | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.40× | |
| Travelling | THRILL | 0.47× | |
| Patriotism | CONSERVATISM | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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