A data profile of the people who buy, follow and care about Telecommunications equipment in South Africa — modelled from more than twelve digital signal sources. Telecommunications equipment has an estimated audience of 1,157,284 people in South Africa.
Telecommunications equipment has an estimated audience of 1,157,284 people in South Africa. 49.7% are female, 50.3% are male, average age 38.4. Top brand affinities: Fast food, Telecommunication, Hisense, Qatar Airways, Suzuki.
Top brand affinities include Fast food, Telecommunication, Hisense, with strongest over-indexing on Fast food (1.77× the country average).
Demographically, the Telecommunications equipment audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Telecommunications equipment fan in South Africa is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Fast food.
The key figures that characterise the Telecommunications equipment profile in South Africa.
49.7% are female, 50.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.4 |
| Estimated audience size | 1,157,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Telecommunications equipment audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 11.5% |
| Mexico | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Telecommunications equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiehl's | Beauty & Wellness | 3.16× | ||
| 02 | FedEx | Business & Career | 2.95× | ||
| 03 | La Roche-Posay | Beauty & Wellness | 2.71× | ||
| 04 | Bridgestone | Cars & Mobility | 2.41× | ||
| 05 | Malt whisky | Food & Beverages | 2.11× | ||
| 06 | Qatar Airways | Travel & Leisure | 2.10× | ||
| 07 | Hisense | Technology & Electronics | 2.08× | ||
| 08 | Dunlop Tyres | Cars & Mobility | 2.07× | ||
| 09 | Commodity market | Business & Career | 1.88× | ||
| 10 | Dow Jones Industrial Average | Business & Career | 1.85× | ||
| 11 | Pizza Hut | Food & Beverages | 1.79× | ||
| 12 | Fast food | Food & Beverages | 1.77× | ||
| 13 | Telecommunication | Technology & Electronics | 1.68× | ||
| 14 | Lexus | Cars & Mobility | 1.64× | ||
| 15 | Mineral water | Food & Beverages | 1.58× | ||
| 16 | Suzuki | Cars & Mobility | 1.55× | ||
| 17 | Maserati | Cars & Mobility | 1.53× | ||
| 18 | Board games | Games | 1.51× | ||
| 19 | Smart device | Technology & Electronics | 1.51× | ||
| 20 | Projectors | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| DIY Mentality | THRILL | 1.09× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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