A data profile of the people who buy, follow and care about Telecommunications equipment in Colombia — modelled from more than twelve digital signal sources. Telecommunications equipment has an estimated audience of 2,957,111 people in Colombia.
Telecommunications equipment has an estimated audience of 2,957,111 people in Colombia. 51.1% are female, 48.9% are male, average age 37.5. Top brand affinities: Amazon Web Services, Acer Inc., Bose Corporation, 5G, Hisense.
Top brand affinities include Amazon Web Services, Acer Inc., Bose Corporation, with strongest over-indexing on Amazon Web Services (1.55× the country average).
Demographically, the Telecommunications equipment audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Telecommunications equipment fan in Colombia is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Amazon Web Services.
The key figures that characterise the Telecommunications equipment profile in Colombia.
51.1% are female, 48.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.5 |
| Estimated audience size | 2,957,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Telecommunications equipment audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Mexico | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Telecommunications equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bose Corporation | Technology & Electronics | 1.82× | ||
| 02 | Dual SIM | Technology & Electronics | 1.66× | ||
| 03 | Siemens | Home & Garden | 1.64× | ||
| 04 | Suunto | Sports | 1.63× | ||
| 05 | Hisense | Technology & Electronics | 1.62× | ||
| 06 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.57× | ||
| 07 | Acer Inc. | Technology & Electronics | 1.56× | ||
| 08 | Amazon Web Services | Technology & Electronics | 1.55× | ||
| 09 | 5G | Technology & Electronics | 1.54× | ||
| 10 | Toshiba | Technology & Electronics | 1.52× | ||
| 11 | Powerade | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× | |
| DIY Mentality | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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