Telecommunications equipment Audience in Germany
Telecommunications equipment has an estimated audience of 2,013,432 people in Germany. 37.2% are female, 62.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Headphones, Satire, Transfermarkt, Tagesschau.
The average Telecommunications equipment fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Headphones, Satire, with strongest over-indexing on Western Union (7.01× the country average). Demographically, the Telecommunications equipment audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telecommunications equipment fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 43.8 |
| Estimated audience size | 2,013,432 |
Audience persona
The typical Telecommunications equipment fan in Germany is more male, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,918 | 0.54× |
| Bayern | 149,108 | 0.46× |
| Baden-Württemberg | 141,286 | 0.51× |
| Sachsen | 89,784 | 0.91× |
| Niedersachsen | 89,431 | 0.46× |
| Hessen | 68,948 | 0.45× |
| Rheinland-Pfalz | 66,930 | 0.66× |
| Sachsen-Anhalt | 64,127 | 1.23× |
| Thüringen | 63,028 | 1.23× |
| Brandenburg | 56,735 | 0.91× |
| Saarland | 56,068 | 2.27× |
| Mecklenburg-Vorpommern | 53,837 | 1.4× |
| Bremen | 53,354 | 3.1× |
| Schleswig-Holstein | 50,157 | 0.69× |
| Berlin | 41,031 | 0.46× |
| Hamburg | 33,005 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.01× | Business & Career |
| Headphones | 8.37× | Technology & Electronics |
| Satire | 6.05× | Literature |
| Transfermarkt | 3.67× | Sports |
| Tagesschau | 2.51× | Movies & TV |
| German television comedy | 6.27× | Movies & TV |
| Google Drive | 4.48× | Technology & Electronics |
| Office 365 | 4.91× | Technology & Electronics |
| Hygiene | 3.14× | Beauty & Wellness |
| Pets | 1.69× | Pets & Animals |
| Country rap | 4.94× | Music & Radio |
| Allgäu | 4.9× | Travel & Leisure |
| Automobiles | 1.71× | Cars & Mobility |
| Family | 1.67× | Kids & Family |
| Hairstyle | 2.48× | Beauty & Wellness |
| Food processing | 5.2× | Food & Beverages |
| Antivirus software | 7.23× | Technology & Electronics |
| Self care | 2.67× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Maine Coon | 3.43× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.3 |
| Indulgence | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Mexico | 4.7% |
| Italy | 4.6% |
See Telecommunications equipment audiences in other countries
- Telecommunications equipment — United States
- Telecommunications equipment — United Kingdom
- Telecommunications equipment — France
- Telecommunications equipment — Italy
- Telecommunications equipment — Spain
- Telecommunications equipment — Brazil
- Telecommunications equipment — Japan
- Telecommunications equipment — South Korea
- Telecommunications equipment — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Telecommunications equipment have in Germany?
Telecommunications equipment has an estimated audience of 2,013,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telecommunications equipment fans?
37.2% of Telecommunications equipment fans are female, 62.8% are male, with an average age of 43.8 years.
Which brands do Telecommunications equipment fans like most?
Telecommunications equipment fans show strongest brand affinity for Western Union (7.01×), Headphones (8.37×), and Satire (6.05×) over the country average.
Where do Telecommunications equipment fans live in Germany?
Telecommunications equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,918), Bayern (reach 149,108), and Baden-Württemberg (reach 141,286). These three regions account for the largest share of the active audience.
What other brands do Telecommunications equipment fans also like?
Beyond Telecommunications equipment itself, the audience over-indexes on Headphones (8.37×), Satire (6.05×), Transfermarkt (3.67×), and Tagesschau (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.