Rascasse Audience Intelligence

Telecommunications equipment Audience in Germany

A data profile of the people who buy, follow and care about Telecommunications equipment in Germany — modelled from more than twelve digital signal sources. Telecommunications equipment has an estimated audience of 2,013,432 people in Germany.

#1928among Topic in Germany#181in Technology & Electronics

The average Telecommunications equipment fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Union, Huawei, Tagesschau, with strongest over-indexing on Western Union (4.68× the country average).

Demographically, the Telecommunications equipment audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telecommunications equipment fan in Germany is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Western Union.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telecommunications equipment profile in Germany.

Audience size
2M
in Germany
Gender
37.2%♀
62.8% male
Age
43.8
average years
Country rank
#3336
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunications equipment fans

37.2% are female, 62.8% are male, average age 43.8.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Telecommunications equipment audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age43.8
Estimated audience size2,013,432
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Telecommunications equipment audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Telecommunications equipment audience comes from Germany.

Worldwide audience distribution share by country for Telecommunications equipment
CountryShare
United States11.5%
Mexico4.7%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommunications equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telecommunications equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.38×
02Saarland~30K1.24×
03Mecklenburg-Vorpommern~40K1.07×
04Sachsen-Anhalt~50K1.04×
05Thüringen~50K1.04×
06Brandenburg~60K0.98×
07Sachsen~100K0.97×
08Schleswig-Holstein~70K0.95×
09Hamburg~40K0.95×
10Rheinland-Pfalz~90K0.93×
11Berlin~80K0.89×
12Niedersachsen~200K0.86×
13Hessen~100K0.85×
14Baden-Württemberg~200K0.82×
15Bayern~300K0.79×
16Nordrhein-Westfalen~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Telecommunications equipment, Germany
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunications equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunications equipment audience
#·InterestCategoryAffinity×
01Food processingFood & Beverages6.02×
02HuaweiTechnology & Electronics5.47×
03Western UnionBusiness & Career4.68×
04Office 365Technology & Electronics3.90×
05Instant GamingGames3.66×
06Google DriveTechnology & Electronics3.64×
07MSNNews2.97×
08EssoCars & Mobility2.72×
09TransfermarktSports2.41×
10CHECK24Business & Career2.27×
11VacationsTravel & Leisure2.21×
12EmailTechnology & Electronics2.15×
13NatureHome & Garden2.02×
14TattoosFashion & Accessoires2.00×
15TagesschauMovies & TV1.87×
16CommerzbankBusiness & Career1.78×
17Netto Marken-DiscountShopping1.73×
18AldiShopping1.63×
19FamilyKids & Family1.62×
20REWEShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunications equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunications equipment audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.33×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunications equipment audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.71×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telecommunications equipment have in Germany?

Telecommunications equipment has an estimated audience of 2,013,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telecommunications equipment fans?

37.2% of Telecommunications equipment fans are female, 62.8% are male, with an average age of 43.8 years.

03

Which brands do Telecommunications equipment fans like most?

Telecommunications equipment fans show strongest brand affinity for Western Union (4.68×), Huawei (5.47×), and Tagesschau (1.87×) over the country average.

04

Where do Telecommunications equipment fans live in Germany?

Telecommunications equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Telecommunications equipment fans also like?

Beyond Telecommunications equipment itself, the audience over-indexes on Huawei (5.47×), Tagesschau (1.87×), Food processing (6.02×), and Nature (2.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Telecommunications equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →