A data profile of the people who buy, follow and care about Telecommunications equipment in Spain — modelled from more than twelve digital signal sources. Telecommunications equipment has an estimated audience of 2,384,881 people in Spain.
Telecommunications equipment has an estimated audience of 2,384,881 people in Spain. 43.3% are female, 56.7% are male, average age 48.8. Top brand affinities: Iberia (airline), WhatsApp, Betfair, IBEX 35, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Betfair, with strongest over-indexing on Iberia (airline) (3.54× the country average).
Demographically, the Telecommunications equipment audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Telecommunications equipment fan in Spain is more male, around 48.8 years old, with strong Indulgence tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Telecommunications equipment profile in Spain.
43.3% are female, 56.7% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 48.8 |
| Estimated audience size | 2,384,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 43% |
of the worldwide Telecommunications equipment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.5% |
| Mexico | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Telecommunications equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 7.78× | ||
| 02 | Iberostar Hotels & Resorts | Travel & Leisure | 7.36× | ||
| 03 | Satire | Literature | 5.02× | ||
| 04 | Headphones | Technology & Electronics | 4.96× | ||
| 05 | Huawei | Technology & Electronics | 4.83× | ||
| 06 | Distilled beverage | Food & Beverages | 3.99× | ||
| 07 | IBEX 35 | Business & Career | 3.62× | ||
| 08 | Internet & Social Media | 3.55× | |||
| 09 | Iberia (airline) | Travel & Leisure | 3.54× | ||
| 10 | Refrigerator | Home & Garden | 3.45× | ||
| 11 | Dentistry | Business & Career | 3.34× | ||
| 12 | Western Union | Business & Career | 3.09× | ||
| 13 | Lunch | Food & Beverages | 3.03× | ||
| 14 | Gambling | Games | 2.24× | ||
| 15 | Instant messaging | Internet & Social Media | 2.17× | ||
| 16 | Caixabank | Business & Career | 1.99× | ||
| 17 | Bankinter | Business & Career | 1.95× | ||
| 18 | Banco Sabadell | Business & Career | 1.85× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.83× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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