A data profile of the people who buy, follow and care about Telecommunication in Colombia — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 5,753,117 people in Colombia.
Telecommunication has an estimated audience of 5,753,117 people in Colombia. 50.3% are female, 49.7% are male, average age 36.2. Top brand affinities: Guangdong, Ravenna, Itaú Unibanco, Proxy server, Incentive.
Top brand affinities include Guangdong, Ravenna, Itaú Unibanco, with strongest over-indexing on Guangdong (1.55× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Telecommunication fan in Colombia is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Guangdong.
The key figures that characterise the Telecommunication profile in Colombia.
50.3% are female, 49.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.2 |
| Estimated audience size | 5,753,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Telecommunication audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satellite Internet access | Technology & Electronics | 2.00× | ||
| 02 | Incentive | Business & Career | 1.78× | ||
| 03 | Tax break | Politics & Society | 1.78× | ||
| 04 | Rioverde, San Luis Potosí | Travel & Leisure | 1.76× | ||
| 05 | SOCAR | Business & Career | 1.74× | ||
| 06 | Curtis Institute of Music | Business & Career | 1.73× | ||
| 07 | EMC Corporation | Technology & Electronics | 1.70× | ||
| 08 | Grundfos | Home & Garden | 1.69× | ||
| 09 | La Unión, El Salvador | Travel & Leisure | 1.66× | ||
| 10 | Slotomania - Slot Machines | Games | 1.65× | ||
| 11 | Juan Carlos Henao | Sports | 1.65× | ||
| 12 | Legion of Super-Heroes | Literature | 1.65× | ||
| 13 | Big News | Movies & TV | 1.63× | ||
| 14 | Proxy server | Internet & Social Media | 1.57× | ||
| 15 | Survivalism | Politics & Society | 1.57× | ||
| 16 | Cargo ship | Cars & Mobility | 1.57× | ||
| 17 | Guangdong | Travel & Leisure | 1.55× | ||
| 18 | Itaú Unibanco | Business & Career | 1.54× | ||
| 19 | Eudora, Kansas | Travel & Leisure | 1.51× | ||
| 20 | Ravenna | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.00× | |
| Indulgence | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Individualism | JOY | 0.50× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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