A data profile of the people who buy, follow and care about Telecommunication in Sweden — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 1,356,066 people in Sweden.
Telecommunication has an estimated audience of 1,356,066 people in Sweden. 59.6% are female, 40.4% are male, average age 42.1. Top brand affinities: Slobodna Bosna, Cloud computing, GSM, Wi-Fi, Bluetooth.
Top brand affinities include Slobodna Bosna, Cloud computing, GSM, with strongest over-indexing on Slobodna Bosna (2.63× the country average).
Demographically, the Telecommunication audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Telecommunication fan in Sweden is more female, around 42.1 years old, with strong Social Media Usage tendencies and a notable affinity for Slobodna Bosna.
The key figures that characterise the Telecommunication profile in Sweden.
59.6% are female, 40.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 42.1 |
| Estimated audience size | 1,356,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Telecommunication audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Somali Region | Travel & Leisure | 3.98× | ||
| 02 | Ethiopian Airlines | Travel & Leisure | 3.72× | ||
| 03 | Slobodna Bosna | Politics & Society | 2.63× | ||
| 04 | GSM | Technology & Electronics | 2.50× | ||
| 05 | Broadcast engineering | Business & Career | 2.30× | ||
| 06 | Ericsson | Technology & Electronics | 2.19× | ||
| 07 | Cloud computing | Technology & Electronics | 2.15× | ||
| 08 | Wi-Fi | Technology & Electronics | 2.11× | ||
| 09 | Digital data | Business & Career | 2.10× | ||
| 10 | Sean Penn | Movies & TV | 2.06× | ||
| 11 | Dnevni avaz | News | 1.98× | ||
| 12 | ITunes | Music & Radio | 1.95× | ||
| 13 | Bluetooth | Technology & Electronics | 1.89× | ||
| 14 | Electronic funds transfer | Business & Career | 1.87× | ||
| 15 | Web server | Technology & Electronics | 1.82× | ||
| 16 | Hertz | Cars & Mobility | 1.70× | ||
| 17 | Headphones | Technology & Electronics | 1.65× | ||
| 18 | Node.js | Technology & Electronics | 1.65× | ||
| 19 | Apple | Technology & Electronics | 1.62× | ||
| 20 | Prime (New Zealand) | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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