Rascasse Audience Intelligence

Telecommunication Audience in Netherlands

A data profile of the people who buy, follow and care about Telecommunication in Netherlands — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 2,424,661 people in Netherlands.

The average Telecommunication fan in Netherlands is 45.0 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Vodafone, Cloud computing, Essent, with strongest over-indexing on Vodafone (1.65× the country average).

Demographically, the Telecommunication audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Telecommunication fan in Netherlands is balanced, around 45.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vodafone.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Telecommunication profile in Netherlands.

Audience size
2.4M
in Netherlands
Gender
46.7%
53.3% male
Age
45.0
average years
Country rank
#397
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunication fans

46.7% are female, 53.3% are male, average age 45.0.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Telecommunication audience in Netherlands
MetricValue
Female46.7%
Male53.3%
Average age45.0
Estimated audience size2,424,661
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Telecommunication audience in Netherlands
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Telecommunication audience comes from Netherlands.

Worldwide audience distribution share by country for Telecommunication
CountryShare
United States16.7%
India4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommunication audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Telecommunication fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~700K1.52×
02Zuid-Holland~800K1.45×
03Overijssel~200K1.13×
04Limburg~200K1.02×
05Groningen~90K1.01×
06North Brabant~400K0.97×
07Flevoland~60K0.95×
08Drenthe~70K0.93×
09Utrecht~200K0.92×
10Friesland~80K0.91×
11Zeeland~50K0.89×
12Gelderland~300K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunication audience
#·InterestCategoryAffinity×
01GSMTechnology & Electronics2.32×
02Telecommunications equipmentTechnology & Electronics2.14×
03Digital dataBusiness & Career1.85×
04Western UnionBusiness & Career1.81×
05HuaweiTechnology & Electronics1.79×
06Cloud computingTechnology & Electronics1.74×
07BluetoothTechnology & Electronics1.66×
08VodafoneTechnology & Electronics1.65×
09Wi-FiTechnology & Electronics1.63×
10T-MobileTechnology & Electronics1.63×
11EssentHome & Garden1.60×
12ITunesMusic & Radio1.58×
13HeadphonesTechnology & Electronics1.58×
14Electronic funds transferBusiness & Career1.58×
15SimyoTechnology & Electronics1.55×
16MakitaHome & Garden1.54×
17Casino gamesGames1.53×
18BPCars & Mobility1.52×
19AllianzBusiness & Career1.52×
20Digital electronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunication audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.26×
Design AffinityPREMIUM1.01×
TravellingTHRILL0.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunication audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Healthy LifestyleBALANCE0.70×
Early Adopter MentalityPOWER0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Telecommunication have in Netherlands?

Telecommunication has an estimated audience of 2,424,661 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Telecommunication fans?

46.7% of Telecommunication fans are female, 53.3% are male, with an average age of 45.0 years.

03

Which brands do Telecommunication fans like most?

Telecommunication fans show strongest brand affinity for Vodafone (1.65×), Cloud computing (1.74×), and Essent (1.6×) over the country average.

04

Where do Telecommunication fans live in Netherlands?

Telecommunication fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Telecommunication fans also like?

Beyond Telecommunication itself, the audience over-indexes on Cloud computing (1.74×), Essent (1.6×), Western Union (1.81×), and BP (1.52×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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