A data profile of the people who buy, follow and care about Telecommunication in Austria — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 1,657,226 people in Austria.
The average Telecommunication fan in Austria is 42.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Magenta, Retirement community, GSM, with strongest over-indexing on Magenta (1.57× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 9 regions tracked by Rascasse.
The typical Telecommunication fan in Austria is balanced, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Magenta.
The key figures that characterise the Telecommunication profile in Austria.
47.5% are female, 52.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.7 |
| Estimated audience size | 1,657,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Telecommunication audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.31× | |
| 02 | Vorarlberg | ~60K | 1.04× | |
| 03 | Burgenland | ~40K | 1.03× | |
| 04 | Salzburg | ~100K | 1.01× | |
| 05 | Carinthia (state) | ~80K | 0.98× | |
| 06 | Tyrol | ~100K | 0.95× | |
| 07 | Lower Austria | ~200K | 0.94× | |
| 08 | Upper Austria | ~200K | 0.94× | |
| 09 | Styria | ~200K | 0.91× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Page | Politics & Society | 2.10× | ||
| 02 | Landline | Technology & Electronics | 1.85× | ||
| 03 | Cellular network | Technology & Electronics | 1.84× | ||
| 04 | Mobile telephony | Technology & Electronics | 1.80× | ||
| 05 | Retirement age | Business & Career | 1.79× | ||
| 06 | Pensioner | Business & Career | 1.79× | ||
| 07 | Retirement community | Kids & Family | 1.75× | ||
| 08 | Multimedia Messaging Service | Internet & Social Media | 1.70× | ||
| 09 | Deutsche Telekom | Technology & Electronics | 1.65× | ||
| 10 | Mobile network operator | Technology & Electronics | 1.65× | ||
| 11 | Mobilcom-Debitel | Technology & Electronics | 1.65× | ||
| 12 | GSM | Technology & Electronics | 1.64× | ||
| 13 | Retirement home | Home & Garden | 1.60× | ||
| 14 | Magenta | Home & Garden | 1.57× | ||
| 15 | Caregiver | Health | 1.55× | ||
| 16 | Panke Sprachreisen GmbH | Travel & Leisure | 1.55× | ||
| 17 | Life Radio | Music & Radio | 1.54× | ||
| 18 | Retirement | Business & Career | 1.54× | ||
| 19 | Carol Danvers | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.49× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Sports Activity | POWER | 0.73× |
Telecommunication has an estimated audience of 1,657,226 people in Austria, concentrated in Vienna and Lower Austria.
47.5% of Telecommunication fans are female, 52.5% are male, with an average age of 42.7 years.
Telecommunication fans show strongest brand affinity for Magenta (1.57×), Retirement community (1.75×), and GSM (1.64×) over the country average.
Telecommunication fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Retirement community (1.75×), GSM (1.64×), Retirement age (1.79×), and Deutsche Telekom (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.