A data profile of the people who buy, follow and care about Guangdong in Colombia — modelled from more than twelve digital signal sources. Guangdong has an estimated audience of 2,300,849 people in Colombia.
Guangdong has an estimated audience of 2,300,849 people in Colombia. 49.3% are female, 50.7% are male, average age 40.6. Top brand affinities: Telecommunication, Lenovo, Amazon Web Services, Acer Inc., Bose Corporation.
Top brand affinities include Telecommunication, Lenovo, Amazon Web Services, with strongest over-indexing on Telecommunication (1.55× the country average).
Demographically, the Guangdong audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Guangdong fan in Colombia is balanced, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Telecommunication.
The key figures that characterise the Guangdong profile in Colombia.
49.3% are female, 50.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.6 |
| Estimated audience size | 2,300,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 29% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Guangdong audience comes from Colombia.
| Country | Share |
|---|---|
| Vietnam | 9.6% |
| United States | 6.8% |
| Saudi Arabia | 5.4% |
The strongest cross-interests of the Guangdong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnam Airlines | Travel & Leisure | 2.26× | ||
| 02 | Bose Corporation | Technology & Electronics | 1.85× | ||
| 03 | Dual SIM | Technology & Electronics | 1.79× | ||
| 04 | Hisense | Technology & Electronics | 1.75× | ||
| 05 | Siemens | Home & Garden | 1.72× | ||
| 06 | Suunto | Sports | 1.70× | ||
| 07 | Amazon Web Services | Technology & Electronics | 1.62× | ||
| 08 | Acer Inc. | Technology & Electronics | 1.61× | ||
| 09 | 5G | Technology & Electronics | 1.58× | ||
| 10 | Superdry. | Fashion & Accessoires | 1.58× | ||
| 11 | Carhartt | Fashion & Accessoires | 1.58× | ||
| 12 | G-Star Raw | Fashion & Accessoires | 1.58× | ||
| 13 | Nestlé Purina PetCare | Pets & Animals | 1.58× | ||
| 14 | 23andMe | Health | 1.56× | ||
| 15 | Telecommunication | Technology & Electronics | 1.55× | ||
| 16 | Toshiba | Technology & Electronics | 1.53× | ||
| 17 | Sensodyne | Beauty & Wellness | 1.53× | ||
| 18 | Lenovo | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| Convenience Orientation | PREMIUM | 1.12× | |
| Tradition | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Guangdong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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