A data profile of the people who buy, follow and care about Carros in Colombia — modelled from more than twelve digital signal sources. Carros has an estimated audience of 3,582,440 people in Colombia.
Carros has an estimated audience of 3,582,440 people in Colombia. 46.8% are female, 53.2% are male, average age 35.1. Top brand affinities: Used car, Debit card, Bank account, Automobile repair shop, Banco de Bogotá.
Top brand affinities include Used car, Debit card, Bank account, with strongest over-indexing on Used car (2.92× the country average).
Demographically, the Carros audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Carros fan in Colombia is balanced, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.
The key figures that characterise the Carros profile in Colombia.
46.8% are female, 53.2% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 35.1 |
| Estimated audience size | 3,582,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Carros audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 16.5% |
| United States | 12.8% |
| Brazil | 12.3% |
The strongest cross-interests of the Carros audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.92× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.82× | ||
| 03 | Vehicle insurance | Cars & Mobility | 2.64× | ||
| 04 | Bank account | Business & Career | 2.46× | ||
| 05 | Business class | Travel & Leisure | 2.11× | ||
| 06 | Peugeot | Cars & Mobility | 2.06× | ||
| 07 | Mobile banking | Business & Career | 2.04× | ||
| 08 | First class travel | Travel & Leisure | 1.90× | ||
| 09 | Hyundai | Cars & Mobility | 1.88× | ||
| 10 | Retail banking | Business & Career | 1.82× | ||
| 11 | Debit card | Business & Career | 1.73× | ||
| 12 | Kia Motors | Cars & Mobility | 1.68× | ||
| 13 | Renovation | Home & Garden | 1.64× | ||
| 14 | Volkswagen | Cars & Mobility | 1.60× | ||
| 15 | Manchester City F.C. | Sports | 1.57× | ||
| 16 | Banco de Bogotá | Business & Career | 1.56× | ||
| 17 | Toyota | Cars & Mobility | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.54× | ||
| 19 | Online banking | Business & Career | 1.52× | ||
| 20 | Mazda | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Career Orientation | POWER | 1.73× | |
| Luxury Orientation | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.47× | |
| Tradition | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Carros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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