A data profile of the people who buy, follow and care about Kia Motors in Colombia — modelled from more than twelve digital signal sources. Kia Motors has an estimated audience of 2,111,274 people in Colombia.
Kia Motors has an estimated audience of 2,111,274 people in Colombia. 30.7% are female, 69.3% are male, average age 39.7. Top brand affinities: Suzuki, Renault, Mazda, Hyundai, SUVs.
Top brand affinities include Suzuki, Renault, Mazda, with strongest over-indexing on Suzuki (1.97× the country average).
Demographically, the Kia Motors audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Kia Motors fan in Colombia is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the Kia Motors profile in Colombia.
30.7% are female, 69.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 39.7 |
| Estimated audience size | 2,111,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Kia Motors audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 29.3% |
| Mexico | 9.0% |
| Spain | 6.4% |
The strongest cross-interests of the Kia Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Picanto | Cars & Mobility | 3.24× | ||
| 02 | Hyundai | Cars & Mobility | 2.58× | ||
| 03 | Citroën | Cars & Mobility | 2.41× | ||
| 04 | Mazda | Cars & Mobility | 2.30× | ||
| 05 | Peugeot | Cars & Mobility | 2.29× | ||
| 06 | Renault | Cars & Mobility | 2.27× | ||
| 07 | Nissan | Cars & Mobility | 2.24× | ||
| 08 | Volkswagen | Cars & Mobility | 2.12× | ||
| 09 | Driving | Cars & Mobility | 2.03× | ||
| 10 | Toyota | Cars & Mobility | 2.01× | ||
| 11 | General Motors | Cars & Mobility | 1.98× | ||
| 12 | Suzuki | Cars & Mobility | 1.97× | ||
| 13 | Honda | Cars & Mobility | 1.85× | ||
| 14 | SUVs | Cars & Mobility | 1.75× | ||
| 15 | Trucks | Cars & Mobility | 1.75× | ||
| 16 | Seoul | Travel & Leisure | 1.75× | ||
| 17 | Hybrids | Cars & Mobility | 1.70× | ||
| 18 | Carros | Travel & Leisure | 1.68× | ||
| 19 | BMW | Cars & Mobility | 1.52× | ||
| 20 | South Korea | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.06× | |
| Risk Appetite | THRILL | 0.96× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.74× | |
| Individualism | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Kia Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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