Carros Audience in Germany
Carros has an estimated audience of 248,468 people in Germany. 47.9% are female, 52.1% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: S.L. Benfica, Frida Kahlo, Bad Bunny, Rosalia, Avianca.
The average Carros fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include S.L. Benfica, Frida Kahlo, Bad Bunny, with strongest over-indexing on S.L. Benfica (28.5× the country average). Demographically, the Carros audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Carros fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 31.8 |
| Estimated audience size | 248,468 |
Audience persona
The typical Carros fan in Germany is balanced, around 31.8 years old, with strong Travelling tendencies and a notable affinity for S.L. Benfica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,620 | 1.24× |
| Bayern | 51,536 | 1.29× |
| Baden-Württemberg | 43,837 | 1.29× |
| Hessen | 35,064 | 1.85× |
| Niedersachsen | 19,203 | 0.8× |
| Berlin | 13,621 | 1.23× |
| Rheinland-Pfalz | 13,158 | 1.06× |
| Sachsen | 9,530 | 0.78× |
| Schleswig-Holstein | 8,030 | 0.9× |
| Hamburg | 7,416 | 1.32× |
| Brandenburg | 4,503 | 0.58× |
| Thüringen | 4,325 | 0.68× |
| Sachsen-Anhalt | 3,459 | 0.54× |
| Mecklenburg-Vorpommern | 2,970 | 0.63× |
| Saarland | 2,880 | 0.94× |
| Bremen | 1,837 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| S.L. Benfica | 28.5× | Sports |
| Frida Kahlo | 14.59× | Arts & Culture |
| Bad Bunny | 11.8× | Music & Radio |
| Rosalia | 17.95× | Music & Radio |
| Avianca | 43.6× | Travel & Leisure |
| Alphaville (band) | 13.36× | Music & Radio |
| Solar energy | 4.06× | Home & Garden |
| Travel insurance | 11.82× | Travel & Leisure |
| Sandra Bullock | 8.12× | Movies & TV |
| Vegetable Gardening | 7.33× | Food & Beverages |
| Ryanair | 2.98× | Travel & Leisure |
| Ricky Martin | 15.13× | Music & Radio |
| Family car | 5.05× | Cars & Mobility |
| Mexico | 7.29× | Travel & Leisure |
| AutoScout24 | 2.54× | Cars & Mobility |
| Automobile repair shop | 4.38× | Cars & Mobility |
| Costume party | 10.56× | Arts & Culture |
| Lewis Hamilton | 6.11× | Sports |
| Sunday Brunch | 5.72× | Kids & Family |
| Gated community | 5.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.36 |
| Urban Lifestyle | OPEN | 1.94 |
| Sports Activity | POWER | 1.89 |
| Quality Awareness | PREMIUM | 1.73 |
| Risk Appetite | THRILL | 1.6 |
| Spirituality | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 16.5% |
| United States | 12.8% |
| Brazil | 12.3% |
See Carros audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Carros have in Germany?
Carros has an estimated audience of 248,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carros fans?
47.9% of Carros fans are female, 52.1% are male, with an average age of 31.8 years.
Which brands do Carros fans like most?
Carros fans show strongest brand affinity for S.L. Benfica (28.5×), Frida Kahlo (14.59×), and Bad Bunny (11.8×) over the country average.
Where do Carros fans live in Germany?
Carros fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,620), Bayern (reach 51,536), and Baden-Württemberg (reach 43,837). These three regions account for the largest share of the active audience.
What other brands do Carros fans also like?
Beyond Carros itself, the audience over-indexes on Frida Kahlo (14.59×), Bad Bunny (11.8×), Rosalia (17.95×), and Avianca (43.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.