Rascasse Audience Intelligence

Carros Audience in Germany

A data profile of the people who buy, follow and care about Carros in Germany — modelled from more than twelve digital signal sources. Carros has an estimated audience of 248,468 people in Germany.

#187among Region in Germany#1917among POI in Germany#1616in Travel & Leisure

The average Carros fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include S.L. Benfica, Frida Kahlo, Bad Bunny, with strongest over-indexing on S.L. Benfica (41.95× the country average).

Demographically, the Carros audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carros fan in Germany is balanced, around 31.8 years old, with strong Travelling tendencies and a notable affinity for S.L. Benfica.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carros profile in Germany.

Audience size
248K
in Germany
Gender
47.9%♀
52.1% male
Age
31.8
average years
Country rank
#19739
POI in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carros fans

47.9% are female, 52.1% are male, average age 31.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Carros audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age31.8
Estimated audience size248,468
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Carros audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Carros audience comes from Germany.

Worldwide audience distribution share by country for Carros
CountryShare
Colombia16.5%
United States12.8%
Brazil12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carros audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carros fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.70×
02Baden-Württemberg~40K1.26×
03Bayern~50K1.21×
04Hamburg~7K1.19×
05Nordrhein-Westfalen~60K1.17×
06Berlin~10K1.13×
07Rheinland-Pfalz~10K1.08×
08Saarland~3K1.03×
09Bremen~2K0.98×
10Schleswig-Holstein~9K0.97×
11Thüringen~6K0.88×
12Mecklenburg-Vorpommern~4K0.86×
13Sachsen~10K0.85×
14Niedersachsen~20K0.84×
15Brandenburg~6K0.83×
16Sachsen-Anhalt~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Carros, Germany
0.83×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carros audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carros audience
#·InterestCategoryAffinity×
01AviancaTravel & Leisure54.92×
02S.L. BenficaSports41.95×
03MontevideoTravel & Leisure35.37×
04KaRoL GMusic & Radio24.84×
05Frida KahloArts & Culture21.31×
06Ricky MartinMusic & Radio19.16×
07RosaliaMusic & Radio17.95×
08Bad BunnyMusic & Radio16.43×
09Sandra BullockMovies & TV14.77×
10MotelTravel & Leisure14.40×
11ColgateBeauty & Wellness13.77×
12Travel insuranceTravel & Leisure12.89×
13Salsa musicMusic & Radio12.57×
14Alphaville (band)Music & Radio9.36×
15MexicoTravel & Leisure8.92×
16Gated communityHome & Garden6.36×
17Solar energyHome & Garden4.97×
18Automobile repair shopCars & Mobility4.19×
19BeachesTravel & Leisure2.95×
20AutoScout24Cars & Mobility2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carros audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carros audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.36×
Quality AwarenessPREMIUM2.36×
Risk AppetiteTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carros audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.40×
Pet OwnershipJOY0.46×
Healthy LifestyleBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carros have in Germany?

Carros has an estimated audience of 248,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carros fans?

47.9% of Carros fans are female, 52.1% are male, with an average age of 31.8 years.

03

Which brands do Carros fans like most?

Carros fans show strongest brand affinity for S.L. Benfica (41.95×), Frida Kahlo (21.31×), and Bad Bunny (16.43×) over the country average.

04

Where do Carros fans live in Germany?

Carros fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Carros fans also like?

Beyond Carros itself, the audience over-indexes on Frida Kahlo (21.31×), Bad Bunny (16.43×), Sandra Bullock (14.77×), and Avianca (54.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Carros audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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