Motel Audience in Germany
A data profile of the people who buy, follow and care about Motel in Germany — modelled from more than twelve digital signal sources. Motel has an estimated audience of 537,943 people in Germany.
The average Motel fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Bad Bunny, Best Western, Maquillaje Profesional, with strongest over-indexing on Bad Bunny (8.34× the country average).
Demographically, the Motel audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Motel fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Bad Bunny.
At a glance
The key figures that characterise the Motel profile in Germany.
Search interest · 12-month trend
Demographics of Motel fans
69.3% are female, 30.7% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.8 |
| Estimated audience size | 537,943 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Motel audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.7% |
| Spain | 8.7% |
| United Kingdom | 5.6% |
Geography
Where the Motel audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.98× | |
| 02 | Bayern | ~100K | 1.21× | |
| 03 | Schleswig-Holstein | ~20K | 1.13× | |
| 04 | Berlin | ~30K | 1.11× | |
| 05 | Hamburg | ~10K | 1.09× | |
| 06 | Baden-Württemberg | ~80K | 1.08× | |
| 07 | Brandenburg | ~20K | 1.03× | |
| 08 | Niedersachsen | ~50K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.94× | |
| 10 | Bremen | ~4K | 0.92× | |
| 11 | Rheinland-Pfalz | ~20K | 0.90× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.84× | |
| 13 | Sachsen | ~20K | 0.82× | |
| 14 | Thüringen | ~10K | 0.82× | |
| 15 | Sachsen-Anhalt | ~10K | 0.79× | |
| 16 | Saarland | ~4K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Motel audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Best Western | Travel & Leisure | 17.23× | ||
| 02 | Carros | Travel & Leisure | 14.40× | ||
| 03 | medicina natural | Health | 11.52× | ||
| 04 | Maquillaje Profesional | Beauty & Wellness | 10.76× | ||
| 05 | Bad Bunny | Music & Radio | 8.34× | ||
| 06 | Phoenix, Arizona | Travel & Leisure | 7.37× | ||
| 07 | NH Hotels | Travel & Leisure | 6.94× | ||
| 08 | Shakira | Music & Radio | 3.30× | ||
| 09 | Tyrol (state) | Travel & Leisure | 2.24× | ||
| 10 | Veterinary medicine | Business & Career | 2.19× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.03× | ||
| 12 | Netto Marken-Discount | Shopping | 1.70× | ||
| 13 | Hornbach | Shopping | 1.60× | ||
| 14 | Lufthansa | Travel & Leisure | 1.59× | ||
| 15 | Airbnb | Travel & Leisure | 1.56× | ||
| 16 | Ryanair | Travel & Leisure | 1.56× | ||
| 17 | Italy | Travel & Leisure | 1.56× | ||
| 18 | Barbecue | Food & Beverages | 1.54× | ||
| 19 | SV Werder Bremen | Sports | 1.52× | ||
| 20 | Movies | Movies & TV | 1.50× |
Personality of the Motel audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Design Affinity | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 1.03× |
Frequently asked questions
How many fans does Motel have in Germany?
Motel has an estimated audience of 537,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motel fans?
69.3% of Motel fans are female, 30.7% are male, with an average age of 40.8 years.
Which brands do Motel fans like most?
Motel fans show strongest brand affinity for Bad Bunny (8.34×), Best Western (17.23×), and Maquillaje Profesional (10.76×) over the country average.
Where do Motel fans live in Germany?
Motel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Hessen (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Motel fans also like?
Beyond Motel itself, the audience over-indexes on Best Western (17.23×), Maquillaje Profesional (10.76×), medicina natural (11.52×), and Movies (1.5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Motel audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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