Motel Audience in Germany
Motel has an estimated audience of 537,943 people in Germany. 69.3% are female, 30.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Best Western, Bad Bunny, Maquillaje Profesional, medicina natural, Movies.
The average Motel fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Best Western, Bad Bunny, Maquillaje Profesional, with strongest over-indexing on Best Western (17.23× the country average). Demographically, the Motel audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Motel fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.8 |
| Estimated audience size | 537,943 |
Audience persona
The typical Motel fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Best Western.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,838 | 0.97× |
| Bayern | 107,724 | 1.25× |
| Hessen | 90,134 | 2.2× |
| Baden-Württemberg | 79,807 | 1.09× |
| Niedersachsen | 52,783 | 1.01× |
| Berlin | 27,437 | 1.14× |
| Rheinland-Pfalz | 24,041 | 0.89× |
| Schleswig-Holstein | 21,626 | 1.12× |
| Sachsen | 21,116 | 0.8× |
| Brandenburg | 16,523 | 0.99× |
| Hamburg | 13,166 | 1.08× |
| Sachsen-Anhalt | 10,320 | 0.74× |
| Thüringen | 10,236 | 0.75× |
| Mecklenburg-Vorpommern | 8,041 | 0.78× |
| Bremen | 3,851 | 0.84× |
| Saarland | 2,363 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Best Western | 17.23× | Travel & Leisure |
| Bad Bunny | 8.34× | Music & Radio |
| Maquillaje Profesional | 10.76× | Beauty & Wellness |
| medicina natural | 11.52× | Health |
| Movies | 1.5× | Movies & TV |
| AutoScout24 | 2.03× | Cars & Mobility |
| Carros | 14.4× | Travel & Leisure |
| Netto Marken-Discount | 1.7× | Shopping |
| Natural World | 1.83× | Fashion & Accessoires |
| Tyrol (state) | 2.24× | Travel & Leisure |
| Airbnb | 1.56× | Travel & Leisure |
| Hornbach | 1.6× | Shopping |
| SV Werder Bremen | 1.52× | Sports |
| NH Hotels | 6.94× | Travel & Leisure |
| Ryanair | 1.56× | Travel & Leisure |
| Veterinary medicine | 2.19× | Business & Career |
| Barbecue | 1.54× | Food & Beverages |
| Italy | 1.56× | Travel & Leisure |
| Phoenix, Arizona | 7.37× | Travel & Leisure |
| Lufthansa | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.13 |
| Creativity | OPEN | 1.72 |
| Sustainability | BALANCE | 1.67 |
| Quality Awareness | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.51 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Spain | 8.7% |
| United Kingdom | 5.6% |
See Motel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Motel have in Germany?
Motel has an estimated audience of 537,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motel fans?
69.3% of Motel fans are female, 30.7% are male, with an average age of 40.8 years.
Which brands do Motel fans like most?
Motel fans show strongest brand affinity for Best Western (17.23×), Bad Bunny (8.34×), and Maquillaje Profesional (10.76×) over the country average.
Where do Motel fans live in Germany?
Motel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,838), Bayern (reach 107,724), and Hessen (reach 90,134). These three regions account for the largest share of the active audience.
What other brands do Motel fans also like?
Beyond Motel itself, the audience over-indexes on Bad Bunny (8.34×), Maquillaje Profesional (10.76×), medicina natural (11.52×), and Movies (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.