Phoenix, Arizona Audience in Germany
Phoenix, Arizona has an estimated audience of 518,983 people in Germany. 53.0% are female, 47.0% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Snow White (Fables), Israel, Holy Spirit University of Kaslik, Cardio Kickboxing.
The average Phoenix, Arizona fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Snow White (Fables), Israel, with strongest over-indexing on Goes (1.68× the country average). Demographically, the Phoenix, Arizona audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Phoenix, Arizona fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.9 |
| Estimated audience size | 518,983 |
Audience persona
The typical Phoenix, Arizona fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,344 | 1.01× |
| Bayern | 103,828 | 1.24× |
| Baden-Württemberg | 83,701 | 1.18× |
| Hessen | 53,043 | 1.34× |
| Niedersachsen | 49,684 | 0.99× |
| Berlin | 28,796 | 1.24× |
| Rheinland-Pfalz | 27,992 | 1.08× |
| Sachsen | 24,931 | 0.98× |
| Schleswig-Holstein | 16,945 | 0.91× |
| Hamburg | 13,711 | 1.17× |
| Brandenburg | 12,139 | 0.75× |
| Thüringen | 10,805 | 0.82× |
| Sachsen-Anhalt | 9,574 | 0.71× |
| Mecklenburg-Vorpommern | 5,995 | 0.61× |
| Saarland | 5,893 | 0.92× |
| Bremen | 4,666 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.68× | Travel & Leisure |
| Snow White (Fables) | 3.44× | Literature |
| Israel | 2.95× | Travel & Leisure |
| Holy Spirit University of Kaslik | 32.35× | Business & Career |
| Cardio Kickboxing | 45.03× | Sports |
| Esra Erol | 6.15× | Movies & TV |
| Urban horticulture | 1.91× | Home & Garden |
| Stradivarius | 1.67× | Shopping |
| Mechanic | 1.91× | Cars & Mobility |
| Ina Wroldsen | 18.89× | Music & Radio |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Corona (band) | 1.68× | Music & Radio |
| Gran Torino | 3.14× | Movies & TV |
| Este, Veneto | 1.55× | Travel & Leisure |
| Faun (band) | 2.57× | Music & Radio |
| Hobby Lobby | 3.83× | Home & Garden |
| L'Etudiant | 20× | Business & Career |
| Samanyolu Haber | 2.46× | Movies & TV |
| Volvo V60 | 2.52× | Cars & Mobility |
| Hundertwasserhaus | 2.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.89 |
| Community Orientation | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.24 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.4% |
| Canada | 3.3% |
| Germany | 3.1% |
See Phoenix, Arizona audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Phoenix, Arizona have in Germany?
Phoenix, Arizona has an estimated audience of 518,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phoenix, Arizona fans?
53.0% of Phoenix, Arizona fans are female, 47.0% are male, with an average age of 41.9 years.
Which brands do Phoenix, Arizona fans like most?
Phoenix, Arizona fans show strongest brand affinity for Goes (1.68×), Snow White (Fables) (3.44×), and Israel (2.95×) over the country average.
Where do Phoenix, Arizona fans live in Germany?
Phoenix, Arizona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,344), Bayern (reach 103,828), and Baden-Württemberg (reach 83,701). These three regions account for the largest share of the active audience.
What other brands do Phoenix, Arizona fans also like?
Beyond Phoenix, Arizona itself, the audience over-indexes on Snow White (Fables) (3.44×), Israel (2.95×), Holy Spirit University of Kaslik (32.35×), and Cardio Kickboxing (45.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phoenix, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.