Rascasse Audience Intelligence

Phoenix, Arizona Audience in Germany

A data profile of the people who buy, follow and care about Phoenix, Arizona in Germany — modelled from more than twelve digital signal sources. Phoenix, Arizona has an estimated audience of 518,983 people in Germany.

#208among City in Germany#962among POI in Germany#895in Travel & Leisure

The average Phoenix, Arizona fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Michael Sheen, Jessica Nigri, with strongest over-indexing on Tagesschau (4.54× the country average).

Demographically, the Phoenix, Arizona audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phoenix, Arizona fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix, Arizona profile in Germany.

Audience size
519K
in Germany
Gender
53.0%♀
47.0% male
Age
41.9
average years
Country rank
#11396
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix, Arizona fans

53.0% are female, 47.0% are male, average age 41.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Phoenix, Arizona audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age41.9
Estimated audience size518,983
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Phoenix, Arizona audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Phoenix, Arizona audience comes from Germany.

Worldwide audience distribution share by country for Phoenix, Arizona
CountryShare
United States66.4%
Canada3.3%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix, Arizona audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phoenix, Arizona fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.26×
02Berlin~30K1.26×
03Bremen~6K1.25×
04Hessen~50K1.21×
05Nordrhein-Westfalen~100K1.19×
06Schleswig-Holstein~20K1.15×
07Hamburg~10K1.09×
08Bayern~90K1.02×
09Niedersachsen~50K1.00×
10Rheinland-Pfalz~20K0.94×
11Sachsen~20K0.87×
12Saarland~5K0.86×
13Brandenburg~10K0.81×
14Thüringen~10K0.74×
15Sachsen-Anhalt~9K0.70×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Phoenix, Arizona, Germany
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix, Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix, Arizona audience
#·InterestCategoryAffinity×
01Jessica NigriInternet & Social Media58.44×
02Zion National ParkTravel & Leisure30.73×
03Michael SheenMovies & TV25.04×
04CockroachPets & Animals17.02×
05Suki WaterhouseFashion & Accessoires16.62×
06Ben StillerMovies & TV10.40×
07Robert PattinsonMovies & TV10.20×
08Che GuevaraPolitics & Society6.59×
09Sahra WagenknechtPolitics & Society5.87×
10TagesschauMovies & TV4.54×
11Junge FreiheitNews3.78×
12Robert RedfordMovies & TV2.93×
13MSNNews2.78×
14Bayerischer RundfunkMovies & TV2.70×
15Markus LanzMovies & TV2.69×
16Dieter BohlenMusic & Radio2.69×
17FocusNews2.64×
18Der TagesspiegelNews2.61×
19GMX MailInternet & Social Media2.40×
20Müller (company)Food & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix, Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix, Arizona audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Community OrientationOPEN1.63×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix, Arizona audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
MindfulnessBALANCE0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix, Arizona have in Germany?

Phoenix, Arizona has an estimated audience of 518,983 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Phoenix, Arizona fans?

53.0% of Phoenix, Arizona fans are female, 47.0% are male, with an average age of 41.9 years.

03

Which brands do Phoenix, Arizona fans like most?

Phoenix, Arizona fans show strongest brand affinity for Tagesschau (4.54×), Michael Sheen (25.04×), and Jessica Nigri (58.44×) over the country average.

04

Where do Phoenix, Arizona fans live in Germany?

Phoenix, Arizona fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix, Arizona fans also like?

Beyond Phoenix, Arizona itself, the audience over-indexes on Michael Sheen (25.04×), Jessica Nigri (58.44×), Robert Pattinson (10.2×), and Suki Waterhouse (16.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Phoenix, Arizona audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phoenix, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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