Phoenix, Arizona Audience in United States

Phoenix, Arizona logo

Phoenix, Arizona has an estimated audience of 11,034,027 people in United States. 54.2% are female, 45.8% are male, average age 42.4. Top regions: California, Arizona, Texas. Top brand affinities: Planet Fitness, Diaper bag, Hobby Lobby, Bass guitar, Best Buy.

The average Phoenix, Arizona fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Planet Fitness, Diaper bag, Hobby Lobby, with strongest over-indexing on Planet Fitness (3.31× the country average). Demographically, the Phoenix, Arizona audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Phoenix, Arizona fans

Demographic split for Phoenix, Arizona audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.4
Estimated audience size11,034,027

Audience persona

The typical Phoenix, Arizona fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Phoenix, Arizona in United States
RegionReachAffinity
California1,301,9201.07×
Arizona1,160,0705.15×
Texas1,058,9271.12×
Florida563,3200.75×
New York476,7230.77×
Illinois363,0110.99×
Georgia293,4600.86×
Ohio284,6460.84×
Pennsylvania251,9090.68×
Washington251,8601.14×
North Carolina251,3370.76×
Michigan234,9490.81×
Virginia204,0800.76×
Colorado198,1221.14×
New Jersey186,3840.66×
Tennessee186,0140.84×
Indiana172,2190.85×
Nevada169,1891.59×
Missouri163,0490.92×
Massachusetts156,5590.72×
Oregon142,6021.13×
Wisconsin141,6350.85×
Minnesota138,5670.88×
New Mexico134,8512.44×
Utah129,9381.31×
Maryland126,5040.67×
Louisiana112,3520.79×
Alabama109,6100.71×
Kentucky109,6030.79×
Oklahoma108,2010.88×
South Carolina104,6270.63×
Iowa95,4321.05×
Kansas89,4061.03×
Arkansas83,4750.92×
Mississippi74,7240.82×
Connecticut70,5720.64×
Idaho69,3161.25×
Nebraska59,6871.08×
Hawaii39,1540.83×
Montana38,1761.25×
New Hampshire28,3760.65×
West Virginia27,7510.54×
Washington, District of Columbia27,3070.82×
Maine26,1870.66×
South Dakota25,1210.98×
Alaska23,8571.01×
North Dakota23,4811.04×
Rhode Island19,4200.55×
Delaware18,8200.62×
Wyoming18,6631.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phoenix, Arizona audience
BrandAffinityCategory
Planet Fitness3.31×Sports
Diaper bag4.75×Kids & Family
Hobby Lobby2.37×Home & Garden
Bass guitar2.58×Music & Radio
Best Buy1.97×Shopping
Food storage5.79×Home & Garden
Nature1.51×Home & Garden
Golf Channel2.88×Sports
Happiness1.53×Health
Largemouth bass4.64×Food & Beverages
Aldi1.84×Shopping
MSN1.84×News
Ponytail5.16×Fashion & Accessoires
Staples (Canada)2.36×Business & Career
NBA Finals2.25×Sports
Taco Bell1.81×Food & Beverages
Metaphysics2.5×Business & Career
College basketball2.36×Sports
Carpentry2.56×Home & Garden
Fly fishing2.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phoenix, Arizona audience
TraitClusterScore
PatriotismCONSERVATISM1.54
SustainabilityBALANCE1.37
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.34
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Phoenix, Arizona
CountryShare
United States66.4%
Canada3.3%
Germany3.1%

See Phoenix, Arizona audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Phoenix, Arizona have in United States?

Phoenix, Arizona has an estimated audience of 11,034,027 people in United States, concentrated in California and Arizona.

What is the gender split and age of Phoenix, Arizona fans?

54.2% of Phoenix, Arizona fans are female, 45.8% are male, with an average age of 42.4 years.

Which brands do Phoenix, Arizona fans like most?

Phoenix, Arizona fans show strongest brand affinity for Planet Fitness (3.31×), Diaper bag (4.75×), and Hobby Lobby (2.37×) over the country average.

Where do Phoenix, Arizona fans live in United States?

Phoenix, Arizona fans in United States are most concentrated in California (reach 1,301,920), Arizona (reach 1,160,070), and Texas (reach 1,058,927). These three regions account for the largest share of the active audience.

What other brands do Phoenix, Arizona fans also like?

Beyond Phoenix, Arizona itself, the audience over-indexes on Diaper bag (4.75×), Hobby Lobby (2.37×), Bass guitar (2.58×), and Best Buy (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.