Phoenix, Arizona Audience in United States

Phoenix, Arizona logo

Phoenix, Arizona has an estimated audience of 11,034,027 people in United States. 54.2% are female, 45.8% are male, average age 42.4. Top regions: California, Arizona, Texas. Top brand affinities: Urban Outfitters, Nebraska Cornhuskers football, Israel, Jesse Plemons, Nipsey Hussle.

The average Phoenix, Arizona fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Urban Outfitters, Nebraska Cornhuskers football, Israel, with strongest over-indexing on Urban Outfitters (1.73× the country average). Demographically, the Phoenix, Arizona audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Phoenix, Arizona fans

Demographic split for Phoenix, Arizona audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.4
Estimated audience size11,034,027

Audience persona

The typical Phoenix, Arizona fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Phoenix, Arizona in United States
RegionReachAffinity
California1,301,9201.07×
Arizona1,160,0705.15×
Texas1,058,9271.12×
Florida563,3200.75×
New York476,7230.77×
Illinois363,0110.99×
Georgia293,4600.86×
Ohio284,6460.84×
Pennsylvania251,9090.68×
Washington251,8601.14×
North Carolina251,3370.76×
Michigan234,9490.81×
Virginia204,0800.76×
Colorado198,1221.14×
New Jersey186,3840.66×
Tennessee186,0140.84×
Indiana172,2190.85×
Nevada169,1891.59×
Missouri163,0490.92×
Massachusetts156,5590.72×
Oregon142,6021.13×
Wisconsin141,6350.85×
Minnesota138,5670.88×
New Mexico134,8512.44×
Utah129,9381.31×
Maryland126,5040.67×
Louisiana112,3520.79×
Alabama109,6100.71×
Kentucky109,6030.79×
Oklahoma108,2010.88×
South Carolina104,6270.63×
Iowa95,4321.05×
Kansas89,4061.03×
Arkansas83,4750.92×
Mississippi74,7240.82×
Connecticut70,5720.64×
Idaho69,3161.25×
Nebraska59,6871.08×
Hawaii39,1540.83×
Montana38,1761.25×
New Hampshire28,3760.65×
West Virginia27,7510.54×
Washington, District of Columbia27,3070.82×
Maine26,1870.66×
South Dakota25,1210.98×
Alaska23,8571.01×
North Dakota23,4811.04×
Rhode Island19,4200.55×
Delaware18,8200.62×
Wyoming18,6631.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phoenix, Arizona audience
BrandAffinityCategory
Urban Outfitters1.73×Shopping
Nebraska Cornhuskers football2.9×Sports
Israel1.7×Travel & Leisure
Jesse Plemons2.71×Movies & TV
Nipsey Hussle4.3×Music & Radio
Wikia2.5×Internet & Social Media
Progressive rock1.51×Music & Radio
3D printing1.52×Technology & Electronics
Stay at Home Mum7.9×Kids & Family
Urban horticulture2.03×Home & Garden
Charlamagne Tha God4.51×Movies & TV
Kenosha, Wisconsin5.24×Travel & Leisure
Jaws2.41×Movies & TV
Queens College, City University of New York3.14×Business & Career
San Pellegrino2.86×Food & Beverages
Glossier2.03×Beauty & Wellness
Home staging1.98×Home & Garden
Ayrton Senna3.7×Sports
Jeep Wagoneer2.02×Cars & Mobility
Grammarly1.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phoenix, Arizona audience
TraitClusterScore
PatriotismCONSERVATISM1.54
SustainabilityBALANCE1.37
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.34
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Phoenix, Arizona
CountryShare
United States66.4%
Canada3.3%
Germany3.1%

See Phoenix, Arizona audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Phoenix, Arizona have in United States?

Phoenix, Arizona has an estimated audience of 11,034,027 people in United States, concentrated in California and Arizona.

What is the gender split and age of Phoenix, Arizona fans?

54.2% of Phoenix, Arizona fans are female, 45.8% are male, with an average age of 42.4 years.

Which brands do Phoenix, Arizona fans like most?

Phoenix, Arizona fans show strongest brand affinity for Urban Outfitters (1.73×), Nebraska Cornhuskers football (2.9×), and Israel (1.7×) over the country average.

Where do Phoenix, Arizona fans live in United States?

Phoenix, Arizona fans in United States are most concentrated in California (reach 1,301,920), Arizona (reach 1,160,070), and Texas (reach 1,058,927). These three regions account for the largest share of the active audience.

What other brands do Phoenix, Arizona fans also like?

Beyond Phoenix, Arizona itself, the audience over-indexes on Nebraska Cornhuskers football (2.9×), Israel (1.7×), Jesse Plemons (2.71×), and Nipsey Hussle (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.