Motel Audience in United States
Motel has an estimated audience of 4,082,556 people in United States. 61.7% are female, 38.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Gift shop, Google News, Abuja, Hobby Lobby, 1080i.
The average Motel fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gift shop, Google News, Abuja, with strongest over-indexing on Gift shop (4.32× the country average). Demographically, the Motel audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Motel fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.4 |
| Estimated audience size | 4,082,556 |
Audience persona
The typical Motel fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Gift shop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 695,431 | 1.55× |
| Texas | 433,668 | 1.24× |
| Florida | 360,578 | 1.3× |
| New York | 267,132 | 1.17× |
| Illinois | 143,741 | 1.06× |
| Pennsylvania | 112,994 | 0.82× |
| New Jersey | 109,424 | 1.05× |
| Ohio | 108,312 | 0.86× |
| Michigan | 102,402 | 0.96× |
| Arizona | 101,864 | 1.22× |
| Washington | 96,160 | 1.17× |
| Georgia | 94,938 | 0.75× |
| North Carolina | 91,367 | 0.74× |
| Virginia | 86,777 | 0.87× |
| Oregon | 84,257 | 1.8× |
| Colorado | 76,174 | 1.18× |
| Massachusetts | 68,674 | 0.85× |
| Tennessee | 65,622 | 0.8× |
| Nevada | 62,454 | 1.58× |
| Indiana | 62,374 | 0.84× |
| Wisconsin | 60,653 | 0.99× |
| Missouri | 59,531 | 0.9× |
| Maryland | 58,729 | 0.84× |
| Oklahoma | 47,575 | 1.05× |
| South Carolina | 47,201 | 0.77× |
| Minnesota | 46,573 | 0.8× |
| Louisiana | 43,708 | 0.83× |
| Utah | 41,428 | 1.13× |
| Kentucky | 38,821 | 0.76× |
| Alabama | 37,304 | 0.65× |
| Connecticut | 36,288 | 0.89× |
| New Mexico | 35,105 | 1.71× |
| Arkansas | 32,432 | 0.96× |
| Kansas | 29,747 | 0.92× |
| Iowa | 26,236 | 0.78× |
| Mississippi | 24,513 | 0.73× |
| Idaho | 22,104 | 1.08× |
| Nebraska | 20,147 | 0.98× |
| Montana | 18,220 | 1.61× |
| Maine | 14,534 | 0.99× |
| Wyoming | 12,806 | 2.12× |
| South Dakota | 12,098 | 1.28× |
| New Hampshire | 11,878 | 0.74× |
| West Virginia | 11,424 | 0.6× |
| Rhode Island | 10,864 | 0.84× |
| Delaware | 8,101 | 0.72× |
| Vermont | 7,620 | 1.06× |
| Hawaii | 7,429 | 0.42× |
| Washington, District of Columbia | 7,137 | 0.58× |
| North Dakota | 7,068 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift shop | 4.32× | Home & Garden |
| Google News | 3.18× | News |
| Abuja | 5.26× | Travel & Leisure |
| Hobby Lobby | 1.55× | Home & Garden |
| 1080i | 1.6× | Technology & Electronics |
| Symptom | 1.5× | Health |
| Duolingo | 3.01× | Business & Career |
| Cancer awareness | 1.6× | Health |
| Corona (band) | 6.12× | Music & Radio |
| First National Bank (South Africa) | 6.42× | Business & Career |
| Best Western | 4.22× | Travel & Leisure |
| IHOP | 1.62× | Food & Beverages |
| Hispanic culture | 1.64× | Politics & Society |
| PiCK UP! | 14.26× | Food & Beverages |
| Exhibition game | 1.51× | Games |
| Daily Mail | 1.51× | News |
| Kristi Noem | 1.61× | Politics & Society |
| Umm al-Fahm | 17.05× | Travel & Leisure |
| Diane Keaton | 1.56× | Movies & TV |
| QVC | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.25 |
| Luxury Orientation | PREMIUM | 1.98 |
| Patriotism | CONSERVATISM | 1.91 |
| Travelling | THRILL | 1.78 |
| Convenience Orientation | PREMIUM | 1.78 |
| Community Orientation | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Spain | 8.7% |
| United Kingdom | 5.6% |
See Motel audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Motel have in United States?
Motel has an estimated audience of 4,082,556 people in United States, concentrated in California and Texas.
What is the gender split and age of Motel fans?
61.7% of Motel fans are female, 38.3% are male, with an average age of 45.4 years.
Which brands do Motel fans like most?
Motel fans show strongest brand affinity for Gift shop (4.32×), Google News (3.18×), and Abuja (5.26×) over the country average.
Where do Motel fans live in United States?
Motel fans in United States are most concentrated in California (reach 695,431), Texas (reach 433,668), and Florida (reach 360,578). These three regions account for the largest share of the active audience.
What other brands do Motel fans also like?
Beyond Motel itself, the audience over-indexes on Google News (3.18×), Abuja (5.26×), Hobby Lobby (1.55×), and 1080i (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Motel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.