Rascasse Audience Intelligence

Motel Audience in United States

A data profile of the people who buy, follow and care about Motel in United States — modelled from more than twelve digital signal sources. Motel has an estimated audience of 4,082,556 people in United States.

#35among Travel type in United States#163among Touchpoint in United States#663in Travel & Leisure

The average Motel fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gift shop, Google News, Abuja, with strongest over-indexing on Gift shop (4.32× the country average).

Demographically, the Motel audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motel fan in United States is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Gift shop.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motel profile in United States.

Audience size
4.1M
in United States
Gender
61.7%♀
38.3% male
Age
45.4
average years
Country rank
#7924
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motel fans

61.7% are female, 38.3% are male, average age 45.4.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Motel audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.4
Estimated audience size4,082,556
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Motel audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Motel audience comes from United States.

Worldwide audience distribution share by country for Motel
CountryShare
United States25.7%
Spain8.7%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motel audience in United States is strongest.

Fig. 05

Top regions by affinity

Motel fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.69×
02Montana~20K1.83×
03New Mexico~40K1.77×
04Oregon~80K1.70×
05California~700K1.53×
06Nevada~60K1.44×
07South Dakota~10K1.32×
08Arizona~100K1.22×
09Florida~300K1.20×
10Colorado~80K1.18×
11Idaho~20K1.18×
12Texas~400K1.16×
13Utah~40K1.16×
14New York~300K1.14×
15Washington~90K1.11×
16Vermont~8K1.07×
17New Jersey~100K1.06×
18Oklahoma~50K1.05×
19Maine~20K1.03×
20Illinois~100K1.00×
21Kansas~30K1.00×
22Arkansas~30K0.99×
23Nebraska~20K0.99×
24Wisconsin~60K0.96×
25North Dakota~8K0.95×
26Michigan~100K0.90×
27Tennessee~70K0.90×
28Missouri~60K0.90×
29Ohio~100K0.84×
30Connecticut~30K0.84×
31Virginia~80K0.82×
32Iowa~30K0.81×
33Louisiana~40K0.80×
34Maryland~60K0.79×
35Pennsylvania~100K0.78×
36Indiana~60K0.78×
37Minnesota~50K0.78×
38New Hampshire~10K0.78×
39Rhode Island~10K0.77×
40Mississippi~30K0.76×
41Massachusetts~60K0.75×
42Kentucky~40K0.73×
43South Carolina~40K0.72×
44West Virginia~10K0.70×
45Delaware~8K0.70×
46Georgia~90K0.68×
47North Carolina~80K0.68×
48Alabama~40K0.67×
49Washington, District of Columbia~7K0.56×
50Hawaii~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Motel, United States
0.42×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motel audience
#·InterestCategoryAffinity×
01Umm al-FahmTravel & Leisure17.05×
02PiCK UP!Food & Beverages14.26×
03First National Bank (South Africa)Business & Career6.42×
04AbujaTravel & Leisure5.26×
05Gift shopHome & Garden4.32×
06Best WesternTravel & Leisure4.22×
07City BankBusiness & Career3.46×
08Google NewsNews3.18×
09DuolingoBusiness & Career3.01×
10Hostelling InternationalTravel & Leisure2.04×
11QVCMovies & TV1.82×
12Hispanic culturePolitics & Society1.64×
13IHOPFood & Beverages1.62×
141080iTechnology & Electronics1.60×
15Cancer awarenessHealth1.60×
16Diane KeatonMovies & TV1.56×
17Hobby LobbyHome & Garden1.55×
18Exhibition gameGames1.51×
19Daily MailNews1.51×
20SymptomHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
CreativityOPEN1.27×
TravellingTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Luxury OrientationPREMIUM0.98×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motel have in United States?

Motel has an estimated audience of 4,082,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motel fans?

61.7% of Motel fans are female, 38.3% are male, with an average age of 45.4 years.

03

Which brands do Motel fans like most?

Motel fans show strongest brand affinity for Gift shop (4.32×), Google News (3.18×), and Abuja (5.26×) over the country average.

04

Where do Motel fans live in United States?

Motel fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Motel fans also like?

Beyond Motel itself, the audience over-indexes on Google News (3.18×), Abuja (5.26×), City Bank (3.46×), and Hobby Lobby (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Motel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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