Rascasse Audience Intelligence

Bucaramanga Audience in Colombia

A data profile of the people who buy, follow and care about Bucaramanga in Colombia — modelled from more than twelve digital signal sources. Bucaramanga has an estimated audience of 4,590,035 people in Colombia.

#2among Region in Colombia
#22among POI in Colombia
#28in Travel & Leisure

Bucaramanga has an estimated audience of 4,590,035 people in Colombia. 58.2% are female, 41.8% are male, average age 35.4.

Demographically, the Bucaramanga audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bucaramanga profile in Colombia.

Audience size
4.6M
in Colombia
Gender
58.2%♀
41.8% male
Age
35.4
average years
Country rank
#239
POI in Colombia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bucaramanga fans

58.2% are female, 41.8% are male, average age 35.4.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Bucaramanga audience in Colombia
MetricValue
Female58.2%
Male41.8%
Average age35.4
Estimated audience size4,590,035
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Bucaramanga audience in Colombia
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Bucaramanga audience comes from Colombia.

Worldwide audience distribution share by country for Bucaramanga
CountryShare
Colombia67.7%
Mexico7.2%
United States6.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bucaramanga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bucaramanga audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.21×
Convenience OrientationPREMIUM1.10×
TravellingTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bucaramanga audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
SpiritualityBALANCE0.91×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Appendix

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More Region audiences in Colombia

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Bucaramanga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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