Rascasse Audience Intelligence

Bucaramanga Audience in United States

A data profile of the people who buy, follow and care about Bucaramanga in United States — modelled from more than twelve digital signal sources. Bucaramanga has an estimated audience of 456,620 people in United States.

#213among Region in United States#4149among POI in United States#3132in Travel & Leisure

The average Bucaramanga fan in United States is 35.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include WhatsApp, Las Vegas, FIFA World Cup, with strongest over-indexing on WhatsApp (6.45× the country average).

Demographically, the Bucaramanga audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bucaramanga fan in United States is balanced, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bucaramanga profile in United States.

Audience size
457K
in United States
Gender
49.6%♀
50.4% male
Age
35.5
average years
Country rank
#38635
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bucaramanga fans

49.6% are female, 50.4% are male, average age 35.5.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Bucaramanga audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.5
Estimated audience size456,620
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Bucaramanga audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Bucaramanga audience comes from United States.

Worldwide audience distribution share by country for Bucaramanga
CountryShare
Colombia67.8%
Mexico7.2%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bucaramanga audience in United States is strongest.

Fig. 05

Top regions by affinity

Bucaramanga fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K2.93×
02Colorado~20K2.56×
03Utah~9K2.18×
04Washington, District of Columbia~3K2.00×
05Idaho~4K1.68×
06Virginia~20K1.67×
07Illinois~20K1.64×
08New Jersey~20K1.54×
09New York~40K1.47×
10Georgia~20K1.29×
11Maryland~10K1.23×
12Nevada~5K1.21×
13Massachusetts~10K1.19×
14Texas~50K1.17×
15California~60K1.16×
16Connecticut~5K1.10×
17North Carolina~10K1.08×
18Rhode Island~2K1.04×
19Washington~9K1.02×
20South Carolina~7K0.96×
21Montana~1K0.93×
22Alaska<1K0.93×
23Wisconsin~6K0.92×
24Vermont<1K0.92×
25Minnesota~6K0.91×
26New Mexico~2K0.91×
27South Dakota<1K0.88×
28North Dakota<1K0.88×
29Oregon~5K0.87×
30Arizona~8K0.86×
31Delaware~1K0.86×
32Indiana~7K0.85×
33Kansas~3K0.85×
34Nebraska~2K0.85×
35New Hampshire~2K0.84×
36Tennessee~8K0.83×
37Maine~1K0.83×
38West Virginia~2K0.81×
39Hawaii~2K0.80×
40Louisiana~4K0.76×
41Oklahoma~4K0.76×
42Mississippi~3K0.75×
43Arkansas~3K0.73×
44Pennsylvania~10K0.72×
45Missouri~5K0.72×
46Iowa~3K0.72×
47Kentucky~4K0.70×
48Alabama~4K0.67×
49Michigan~7K0.61×
50Ohio~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Bucaramanga, United States
0.60×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bucaramanga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bucaramanga audience
#·InterestCategoryAffinity×
01BancolombiaBusiness & Career32.05×
02Allison JanneyMovies & TV20.00×
03Copa LibertadoresSports19.64×
04El PaísNews18.81×
05Atlético NacionalSports16.26×
06Ligue 1Sports12.25×
07Prison BreakMovies & TV10.83×
08Saw (franchise)Movies & TV10.62×
09Shemar MooreMovies & TV10.37×
10Benny BlancoMusic & Radio9.31×
11Web serverTechnology & Electronics9.24×
12Cillian MurphyMovies & TV9.14×
13La LigaSports7.64×
14WhatsAppInternet & Social Media6.45×
15Las VegasTravel & Leisure5.26×
16Liga MXSports5.18×
17FIFA World CupSports3.82×
18Spanish languagePolitics & Society3.57×
19RadioTechnology & Electronics2.72×
20Planet FitnessSports2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bucaramanga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bucaramanga audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.93×
Urban LifestyleOPEN1.67×
Social Media UsageJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bucaramanga audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.66×
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bucaramanga have in United States?

Bucaramanga has an estimated audience of 456,620 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bucaramanga fans?

49.6% of Bucaramanga fans are female, 50.4% are male, with an average age of 35.5 years.

03

Which brands do Bucaramanga fans like most?

Bucaramanga fans show strongest brand affinity for WhatsApp (6.45×), Las Vegas (5.26×), and FIFA World Cup (3.82×) over the country average.

04

Where do Bucaramanga fans live in United States?

Bucaramanga fans in United States are most concentrated in Florida (reach ~90K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bucaramanga fans also like?

Beyond Bucaramanga itself, the audience over-indexes on Las Vegas (5.26×), FIFA World Cup (3.82×), Web server (9.24×), and El País (18.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Bucaramanga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bucaramanga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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