A data profile of the people who buy, follow and care about Lima in Colombia — modelled from more than twelve digital signal sources. Lima has an estimated audience of 2,845,874 people in Colombia.
Lima has an estimated audience of 2,845,874 people in Colombia. 53.5% are female, 46.5% are male, average age 34.3. Top brand affinities: Public transport, Robotics, Tom Cruise, Tabloid (newspaper format), Endangered species.
Top brand affinities include Public transport, Robotics, Tom Cruise, with strongest over-indexing on Public transport (1.53× the country average).
Demographically, the Lima audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Lima fan in Colombia is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Lima profile in Colombia.
53.5% are female, 46.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 34.3 |
| Estimated audience size | 2,845,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Lima audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 11.9% |
| Peru | 10.9% |
The strongest cross-interests of the Lima audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 1.92× | ||
| 02 | Jessica Alba | Movies & TV | 1.84× | ||
| 03 | Endangered species | Pets & Animals | 1.81× | ||
| 04 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 05 | Monopoly (game) | Games | 1.66× | ||
| 06 | Eurosport | Sports | 1.64× | ||
| 07 | Kate Hudson | Movies & TV | 1.60× | ||
| 08 | Cate Blanchett | Movies & TV | 1.59× | ||
| 09 | Las Vegas Raiders | Sports | 1.59× | ||
| 10 | Tom Cruise | Movies & TV | 1.58× | ||
| 11 | Philadelphia Union | Sports | 1.55× | ||
| 12 | Public transport | Cars & Mobility | 1.53× | ||
| 13 | Organic chemistry | Business & Career | 1.53× | ||
| 14 | Jamie Foxx | Movies & TV | 1.53× | ||
| 15 | FC Schalke 04 | Sports | 1.53× | ||
| 16 | Nanotechnology | Business & Career | 1.52× | ||
| 17 | James Bond | Movies & TV | 1.52× | ||
| 18 | Heidi Klum | Fashion & Accessoires | 1.52× | ||
| 19 | Robotics | Technology & Electronics | 1.51× | ||
| 20 | NHL | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Individualism | JOY | 1.13× | |
| Tradition | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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