A data profile of the people who buy, follow and care about Mazda in Colombia — modelled from more than twelve digital signal sources. Mazda has an estimated audience of 2,129,032 people in Colombia.
Mazda has an estimated audience of 2,129,032 people in Colombia. 30.8% are female, 69.2% are male, average age 39.7. Top brand affinities: Suzuki, Kia Motors, Renault, SUVs, Honda.
Top brand affinities include Suzuki, Kia Motors, Renault, with strongest over-indexing on Suzuki (1.86× the country average).
Demographically, the Mazda audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Mazda fan in Colombia is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the Mazda profile in Colombia.
30.8% are female, 69.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 39.7 |
| Estimated audience size | 2,129,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Mazda audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 8.0% |
| Mexico | 5.5% |
The strongest cross-interests of the Mazda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda3 | Cars & Mobility | 2.33× | ||
| 02 | Hyundai | Cars & Mobility | 2.31× | ||
| 03 | Kia Motors | Cars & Mobility | 2.22× | ||
| 04 | Nissan | Cars & Mobility | 2.18× | ||
| 05 | Renault | Cars & Mobility | 2.13× | ||
| 06 | Citroën | Cars & Mobility | 2.12× | ||
| 07 | Peugeot | Cars & Mobility | 2.09× | ||
| 08 | Volkswagen | Cars & Mobility | 2.00× | ||
| 09 | Toyota | Cars & Mobility | 1.95× | ||
| 10 | General Motors | Cars & Mobility | 1.90× | ||
| 11 | Suzuki | Cars & Mobility | 1.86× | ||
| 12 | Driving | Cars & Mobility | 1.85× | ||
| 13 | Pickup truck | Cars & Mobility | 1.82× | ||
| 14 | Banco Falabella | Business & Career | 1.75× | ||
| 15 | Honda | Cars & Mobility | 1.74× | ||
| 16 | SUVs | Cars & Mobility | 1.73× | ||
| 17 | Trucks | Cars & Mobility | 1.63× | ||
| 18 | Mercedes-Benz | Cars & Mobility | 1.56× | ||
| 19 | Hybrids | Cars & Mobility | 1.52× | ||
| 20 | Carros | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Risk Appetite | THRILL | 0.97× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.65× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.