Guangdong Audience in United States

Guangdong has an estimated audience of 3,663,433 people in United States. 34.7% are female, 65.3% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Confucianism, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Guangdong fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Confucianism, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Confucianism (78.46× the country average). Demographically, the Guangdong audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Guangdong fans

Demographic split for Guangdong audience in United States
MetricValue
Female34.7%
Male65.3%
Average age43.3
Estimated audience size3,663,433

Audience persona

The typical Guangdong fan in United States is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Guangdong in United States
RegionReachAffinity
California898,5402.23×
New York372,7761.82×
Texas341,0181.08×
Florida295,9551.19×
Illinois141,7421.16×
Virginia126,3701.42×
Pennsylvania124,6751.01×
Washington123,5841.68×
Massachusetts113,8251.58×
Georgia111,6300.99×
New Jersey102,8261.1×
North Carolina97,1150.88×
Ohio96,5000.86×
Michigan88,5820.92×
Maryland70,4881.12×
Arizona64,6150.86×
Tennessee58,7340.8×
Oregon58,6721.4×
Indiana55,7420.83×
Colorado55,6840.96×
Minnesota50,0700.95×
Missouri49,4760.84×
Wisconsin48,5980.88×
Connecticut39,1341.07×
Kentucky39,0720.85×
Nevada38,8631.1×
South Carolina37,4870.68×
Louisiana35,6200.75×
Hawaii34,6462.2×
Oklahoma33,8550.83×
Utah32,7621×
Alabama28,4940.56×
Kansas23,1500.8×
Iowa22,9970.76×
Arkansas22,5220.75×
Washington, District of Columbia19,4741.77×
Mississippi18,6230.62×
New Mexico17,1090.93×
Idaho15,7480.86×
New Hampshire14,5841.01×
Nebraska12,0920.66×
Rhode Island11,9241.02×
West Virginia11,6270.68×
Maine11,4030.87×
Montana7,0800.7×
Delaware6,8120.67×
Vermont5,8640.91×
Alaska4,8990.63×
South Dakota4,6590.55×
North Dakota4,4280.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guangdong audience
BrandAffinityCategory
Confucianism78.46×Politics & Society
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
Mongolia12.84×Travel & Leisure
Income tax13.19×Business & Career
Czech Republic15.54×Travel & Leisure
Coppa Italia70.59×Sports
Hanoi17.76×Travel & Leisure
Da Nang22.5×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
OnePlus17.88×Technology & Electronics
Gizmodo9.05×Technology & Electronics
The Verge7.33×Technology & Electronics
Cambodia9.04×Travel & Leisure
Vietnam Airlines20×Travel & Leisure
Pakistan5.33×Travel & Leisure
Web server4.38×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guangdong audience
TraitClusterScore
Early Adopter MentalityPOWER2
Quality AwarenessPREMIUM1.52
Luxury OrientationPREMIUM1.5
PatriotismCONSERVATISM1.43
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Guangdong
CountryShare
Vietnam9.6%
United States6.8%
Saudi Arabia5.4%

See Guangdong audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Guangdong have in United States?

Guangdong has an estimated audience of 3,663,433 people in United States, concentrated in California and New York.

What is the gender split and age of Guangdong fans?

34.7% of Guangdong fans are female, 65.3% are male, with an average age of 43.3 years.

Which brands do Guangdong fans like most?

Guangdong fans show strongest brand affinity for Confucianism (78.46×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Guangdong fans live in United States?

Guangdong fans in United States are most concentrated in California (reach 898,540), New York (reach 372,776), and Texas (reach 341,018). These three regions account for the largest share of the active audience.

What other brands do Guangdong fans also like?

Beyond Guangdong itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guangdong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.