Rascasse Audience Intelligence

Guangdong Audience in Germany

A data profile of the people who buy, follow and care about Guangdong in Germany — modelled from more than twelve digital signal sources. Guangdong has an estimated audience of 1,861,148 people in Germany.

#38among Region in Germany#229among POI in Germany#289in Travel & Leisure

The average Guangdong fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Family, Transfermarkt, with strongest over-indexing on Tagesschau (2.02× the country average).

Demographically, the Guangdong audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Guangdong fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guangdong profile in Germany.

Audience size
1.9M
in Germany
Gender
38.3%♀
61.7% male
Age
42.7
average years
Country rank
#3619
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guangdong fans

38.3% are female, 61.7% are male, average age 42.7.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Guangdong audience in Germany
MetricValue
Female38.3%
Male61.7%
Average age42.7
Estimated audience size1,861,148
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Guangdong audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Guangdong audience comes from Germany.

Worldwide audience distribution share by country for Guangdong
CountryShare
Vietnam9.6%
United States6.8%
Saudi Arabia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guangdong audience in Germany is strongest.

Fig. 05

Top regions by affinity

Guangdong fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.44×
02Hamburg~60K1.39×
03Berlin~100K1.28×
04Bayern~400K1.19×
05Bremen~20K1.17×
06Baden-Württemberg~300K1.15×
07Nordrhein-Westfalen~400K1.00×
08Rheinland-Pfalz~90K0.98×
09Schleswig-Holstein~60K0.97×
10Niedersachsen~200K0.93×
11Saarland~20K0.86×
12Sachsen~80K0.85×
13Thüringen~40K0.83×
14Brandenburg~50K0.79×
15Sachsen-Anhalt~40K0.77×
16Mecklenburg-Vorpommern~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Guangdong, Germany
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guangdong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guangdong audience
#·InterestCategoryAffinity×
01FPT GroupTechnology & Electronics33.20×
02VietJet AirTravel & Leisure21.49×
03BeijingTravel & Leisure7.90×
04Bruce LeeMovies & TV5.74×
05Office 365Technology & Electronics3.91×
06Instant GamingGames3.88×
07HeadphonesTechnology & Electronics3.63×
08Google DriveTechnology & Electronics3.60×
09Western UnionBusiness & Career3.56×
10Desktop computersTechnology & Electronics3.29×
11MSNNews2.76×
12EssoCars & Mobility2.73×
13TransfermarktSports2.66×
14VacationsTravel & Leisure2.35×
15EmailTechnology & Electronics2.20×
16TattoosFashion & Accessoires2.05×
17TagesschauMovies & TV2.02×
18FamilyKids & Family2.02×
19NatureHome & Garden1.90×
20Netto Marken-DiscountShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guangdong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guangdong audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Convenience OrientationPREMIUM1.39×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guangdong audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guangdong have in Germany?

Guangdong has an estimated audience of 1,861,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Guangdong fans?

38.3% of Guangdong fans are female, 61.7% are male, with an average age of 42.7 years.

03

Which brands do Guangdong fans like most?

Guangdong fans show strongest brand affinity for Tagesschau (2.02×), Family (2.02×), and Transfermarkt (2.66×) over the country average.

04

Where do Guangdong fans live in Germany?

Guangdong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guangdong fans also like?

Beyond Guangdong itself, the audience over-indexes on Family (2.02×), Transfermarkt (2.66×), VietJet Air (21.49×), and Western Union (3.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Guangdong audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Guangdong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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