Guangdong Audience in Germany
Guangdong has an estimated audience of 1,861,148 people in Germany. 38.3% are female, 61.7% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Unique Gifts, Pillow, Israel.
The average Guangdong fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Unique Gifts, with strongest over-indexing on Progressive rock (3.13× the country average). Demographically, the Guangdong audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Guangdong fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 42.7 |
| Estimated audience size | 1,861,148 |
Audience persona
The typical Guangdong fan in Germany is more male, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 413,659 | 1.02× |
| Bayern | 367,422 | 1.23× |
| Baden-Württemberg | 299,444 | 1.18× |
| Hessen | 215,316 | 1.52× |
| Niedersachsen | 167,199 | 0.93× |
| Berlin | 111,413 | 1.34× |
| Rheinland-Pfalz | 93,012 | 1× |
| Sachsen | 73,148 | 0.8× |
| Schleswig-Holstein | 63,378 | 0.95× |
| Hamburg | 61,980 | 1.47× |
| Brandenburg | 39,907 | 0.69× |
| Thüringen | 34,304 | 0.72× |
| Sachsen-Anhalt | 30,588 | 0.63× |
| Bremen | 20,394 | 1.28× |
| Mecklenburg-Vorpommern | 18,506 | 0.52× |
| Saarland | 16,523 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.13× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| Pillow | 1.58× | Home & Garden |
| Israel | 1.69× | Travel & Leisure |
| Video izle | 2.73× | |
| Este, Veneto | 2.01× | Travel & Leisure |
| Natural rubber | 1.75× | Cars & Mobility |
| KLIX (AM) | 1.88× | Music & Radio |
| Esra Erol | 4.08× | Movies & TV |
| Keeper (password manager) | 3.05× | Technology & Electronics |
| Corfu (regional unit) | 2.14× | Travel & Leisure |
| Golem | 1.96× | Technology & Electronics |
| Anton Corbijn | 7.04× | Arts & Culture |
| Home Delivery | 1.57× | Food & Beverages |
| The Journey (1959 film) | 7.9× | Movies & TV |
| Jane Eyre (1996 film) | 4.07× | Movies & TV |
| Cassoulet | 4.06× | Food & Beverages |
| Volvo V60 | 2.41× | Cars & Mobility |
| Metamorphoses | 1.66× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Pet Ownership | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 9.6% |
| United States | 6.8% |
| Saudi Arabia | 5.4% |
See Guangdong audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Guangdong have in Germany?
Guangdong has an estimated audience of 1,861,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guangdong fans?
38.3% of Guangdong fans are female, 61.7% are male, with an average age of 42.7 years.
Which brands do Guangdong fans like most?
Guangdong fans show strongest brand affinity for Progressive rock (3.13×), Stradivarius (1.97×), and Unique Gifts (1.51×) over the country average.
Where do Guangdong fans live in Germany?
Guangdong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 413,659), Bayern (reach 367,422), and Baden-Württemberg (reach 299,444). These three regions account for the largest share of the active audience.
What other brands do Guangdong fans also like?
Beyond Guangdong itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.51×), Pillow (1.58×), and Israel (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guangdong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.