Beijing Audience in Germany
Beijing has an estimated audience of 746,800 people in Germany. 43.2% are female, 56.8% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Country, Music, Germany, Guangdong.
The average Beijing fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Country, Music, with strongest over-indexing on Reading (2.09× the country average). Demographically, the Beijing audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Beijing fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.0 |
| Estimated audience size | 746,800 |
Audience persona
The typical Beijing fan in Germany is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,604 | 1.18× |
| Bayern | 163,378 | 1.36× |
| Baden-Württemberg | 124,312 | 1.22× |
| Niedersachsen | 76,000 | 1.05× |
| Hessen | 73,241 | 1.29× |
| Berlin | 40,256 | 1.21× |
| Sachsen | 33,682 | 0.92× |
| Schleswig-Holstein | 25,428 | 0.95× |
| Rheinland-Pfalz | 22,514 | 0.6× |
| Hamburg | 20,146 | 1.19× |
| Brandenburg | 20,041 | 0.87× |
| Thüringen | 15,870 | 0.83× |
| Sachsen-Anhalt | 15,224 | 0.79× |
| Mecklenburg-Vorpommern | 10,651 | 0.75× |
| Saarland | 7,385 | 0.81× |
| Bremen | 6,376 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.09× | Literature |
| Country | 5.72× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Germany | 1.84× | Travel & Leisure |
| Guangdong | 7.9× | Travel & Leisure |
| Europe | 2.17× | Travel & Leisure |
| Xi Jinping | 9.7× | Politics & Society |
| Wikipedia | 2.35× | Internet & Social Media |
| VnExpress | 12.28× | News |
| Barbie | 2.48× | Movies & TV |
| Tagesschau | 1.65× | Movies & TV |
| Natural World | 2.05× | Fashion & Accessoires |
| Mongolia | 7.89× | Travel & Leisure |
| Vietnam Airlines | 12.22× | Travel & Leisure |
| Bauhaus | 1.9× | Shopping |
| Transport | 2.17× | Cars & Mobility |
| Chinese language | 10.31× | Politics & Society |
| Technology | 1.74× | Technology & Electronics |
| Spiegel Online | 1.69× | News |
| DuckDuckGo | 5.76× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Spirituality | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.49 |
| Community Orientation | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.1% |
| United States | 9.6% |
| Taiwan | 7.4% |
See Beijing audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Beijing have in Germany?
Beijing has an estimated audience of 746,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beijing fans?
43.2% of Beijing fans are female, 56.8% are male, with an average age of 43.0 years.
Which brands do Beijing fans like most?
Beijing fans show strongest brand affinity for Reading (2.09×), Country (5.72×), and Music (1.89×) over the country average.
Where do Beijing fans live in Germany?
Beijing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,604), Bayern (reach 163,378), and Baden-Württemberg (reach 124,312). These three regions account for the largest share of the active audience.
What other brands do Beijing fans also like?
Beyond Beijing itself, the audience over-indexes on Country (5.72×), Music (1.89×), Germany (1.84×), and Guangdong (7.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beijing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.