Chinese language Audience in Germany
Chinese language has an estimated audience of 558,570 people in Germany. 57.8% are female, 42.2% are male, average age 31.7. Top brand affinities: Chongqing, Hindi, Edin Džeko, Mongolia, D&R.
Top brand affinities include Chongqing, Hindi, Edin Džeko, with strongest over-indexing on Chongqing (93.78× the country average). Demographically, the Chinese language audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Patriotism.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Chinese language fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 31.7 |
| Estimated audience size | 558,570 |
Audience persona
The typical Chinese language fan in Germany is more female, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Chongqing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chongqing | 93.78× | Travel & Leisure |
| Hindi | 29.66× | Politics & Society |
| Edin Džeko | 28.27× | Sports |
| Mongolia | 17.27× | Travel & Leisure |
| D&R | 15.32× | Technology & Electronics |
| Bibi und Tina | 16.19× | Movies & TV |
| Migros | 15.34× | Shopping |
| VietJet Air | 33.38× | Travel & Leisure |
| Da Nang | 27.52× | Travel & Leisure |
| FPT Group | 50.51× | Technology & Electronics |
| Google Earth | 7.95× | Internet & Social Media |
| Language exchange | 52.09× | Kids & Family |
| Self care | 3.9× | Health |
| Singapore Changi Airport | 25.78× | Travel & Leisure |
| International English Language Testing System | 8.66× | Business & Career |
| Astro (Malaysian satellite television) | 15.69× | Movies & TV |
| North Korea | 10.66× | Travel & Leisure |
| Greece | 4.32× | Travel & Leisure |
| Canada | 3.16× | Travel & Leisure |
| Cambodia | 13.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.89 |
| Patriotism | CONSERVATISM | 1.7 |
| Urban Lifestyle | OPEN | 1.62 |
| Tradition | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.43 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.6% |
| Taiwan | 9.6% |
| United States | 8.7% |
See Chinese language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chinese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.