A data profile of the people who buy, follow and care about Telecommunication in Malaysia — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 3,952,432 people in Malaysia.
The average Telecommunication fan in Malaysia is 37.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include KISS, vijay tv, KK (singer), with strongest over-indexing on KISS (1.83× the country average).
Demographically, the Telecommunication audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Telecommunication fan in Malaysia is more male, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for KISS.
The key figures that characterise the Telecommunication profile in Malaysia.
41.5% are female, 58.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 37.7 |
| Estimated audience size | 3,952,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Telecommunication audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.50× | |
| 02 | Kuala Lumpur | ~1M | 1.49× | |
| 03 | Penang | ~300K | 1.37× | |
| 04 | Sarawak | ~400K | 1.20× | |
| 05 | Johor | ~600K | 1.11× | |
| 06 | Perak | ~300K | 1.11× | |
| 07 | Kedah | ~300K | 1.02× | |
| 08 | Malacca | ~100K | 1.00× | |
| 09 | Negeri Sembilan | ~200K | 0.97× | |
| 10 | Labuan | ~30K | 0.97× | |
| 11 | Sabah | ~300K | 0.94× | |
| 12 | Perlis | ~50K | 0.94× | |
| 13 | Pahang | ~200K | 0.92× | |
| 14 | Putrajaya | ~20K | 0.92× | |
| 15 | Terengganu | ~100K | 0.89× | |
| 16 | Kelantan | ~200K | 0.86× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 2.09× | ||
| 02 | Fauziah Latiff | Music & Radio | 1.93× | ||
| 03 | Dark fantasy | Literature | 1.84× | ||
| 04 | KISS | Music & Radio | 1.83× | ||
| 05 | Prime Minister of Bangladesh | Politics & Society | 1.82× | ||
| 06 | Courtyard by Marriott | Travel & Leisure | 1.80× | ||
| 07 | Lalitpur District, Nepal | Travel & Leisure | 1.79× | ||
| 08 | Astro Citra | Movies & TV | 1.79× | ||
| 09 | IS (Infinite Stratos) | Literature | 1.75× | ||
| 10 | KK (singer) | Music & Radio | 1.73× | ||
| 11 | Foam latex | Health | 1.67× | ||
| 12 | Gadjah Mada University | Business & Career | 1.62× | ||
| 13 | Dental public health | Health | 1.62× | ||
| 14 | Driving test | Cars & Mobility | 1.60× | ||
| 15 | vijay tv | Movies & TV | 1.57× | ||
| 16 | Giselle | Music & Radio | 1.57× | ||
| 17 | Chittagong | Travel & Leisure | 1.56× | ||
| 18 | Indo-Iranian languages | Politics & Society | 1.55× | ||
| 19 | Banggai regency | Travel & Leisure | 1.53× | ||
| 20 | Eternal (band) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.22× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.74× | |
| Early Adopter Mentality | POWER | 0.74× |
Telecommunication has an estimated audience of 3,952,432 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.5% of Telecommunication fans are female, 58.5% are male, with an average age of 37.7 years.
Telecommunication fans show strongest brand affinity for KISS (1.83×), vijay tv (1.57×), and KK (singer) (1.73×) over the country average.
Telecommunication fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on vijay tv (1.57×), KK (singer) (1.73×), Gadjah Mada University (1.62×), and Prime Minister of Bangladesh (1.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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