A data profile of the people who buy, follow and care about Telecommunication in Australia — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 5,008,850 people in Australia.
The average Telecommunication fan in Australia is 42.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Xero (software), Optus, The Good Guys, with strongest over-indexing on Xero (software) (1.58× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Telecommunication fan in Australia is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Xero (software).
The key figures that characterise the Telecommunication profile in Australia.
49.0% are female, 51.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.5 |
| Estimated audience size | 5,008,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Telecommunication audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 1.83× | |
| 02 | New South Wales | ~2M | 1.00× | |
| 03 | Northern Territory | ~40K | 0.95× | |
| 04 | Victoria | ~1.5M | 0.92× | |
| 05 | Tasmania | ~100K | 0.90× | |
| 06 | Western Australia | ~500K | 0.87× | |
| 07 | Queensland | ~1M | 0.84× | |
| 08 | South Australia | ~300K | 0.83× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prothom Alo | News | 2.01× | ||
| 02 | 4G | Technology & Electronics | 1.88× | ||
| 03 | Vodafone | Technology & Electronics | 1.75× | ||
| 04 | Mobile network operator | Technology & Electronics | 1.74× | ||
| 05 | Optus | Technology & Electronics | 1.70× | ||
| 06 | OPSM | Fashion & Accessoires | 1.68× | ||
| 07 | Cash Converters | Business & Career | 1.63× | ||
| 08 | Broadband | Technology & Electronics | 1.63× | ||
| 09 | La Roche-Posay | Beauty & Wellness | 1.61× | ||
| 10 | Xero (software) | Brand | 1.58× | ||
| 11 | Barbeques Galore | Home & Garden | 1.57× | ||
| 12 | Facial expression | Kids & Family | 1.57× | ||
| 13 | VnExpress | News | 1.56× | ||
| 14 | Foodworks | Business & Career | 1.55× | ||
| 15 | Roku | Movies & TV | 1.55× | ||
| 16 | CAC 40 | Business & Career | 1.54× | ||
| 17 | The Good Guys | Home & Garden | 1.53× | ||
| 18 | Western Union | Business & Career | 1.53× | ||
| 19 | Vietnam Airlines | Travel & Leisure | 1.51× | ||
| 20 | Ali Khamenei | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Tradition | CONSERVATISM | 1.09× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.78× |
Telecommunication has an estimated audience of 5,008,850 people in Australia, concentrated in New South Wales and Victoria.
49.0% of Telecommunication fans are female, 51.0% are male, with an average age of 42.5 years.
Telecommunication fans show strongest brand affinity for Xero (software) (1.58×), Optus (1.7×), and The Good Guys (1.53×) over the country average.
Telecommunication fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Optus (1.7×), The Good Guys (1.53×), Vodafone (1.75×), and Cash Converters (1.63×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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