A data profile of the people who buy, follow and care about Cash Converters in Australia — modelled from more than twelve digital signal sources. Cash Converters has an estimated audience of 2,054,041 people in Australia.
The average Cash Converters fan in Australia is 41.7 years old, balanced, and lives primarily in Queensland.
The audience is concentrated in Queensland, Victoria, New South Wales.
The key figures that characterise the Cash Converters profile in Australia.
45.2% are female, 54.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.7 |
| Estimated audience size | 2,054,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Cash Converters audience comes from Australia.
| Country | Share |
|---|---|
| Spain | 28.7% |
| United Kingdom | 24.4% |
| Australia | 18.0% |
Where the Cash Converters audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.70× | |
| 02 | Northern Territory | ~20K | 1.20× | |
| 03 | Queensland | ~600K | 1.17× | |
| 04 | Western Australia | ~300K | 1.12× | |
| 05 | Tasmania | ~40K | 0.91× | |
| 06 | Victoria | ~500K | 0.88× | |
| 07 | Australian Capital Territory | ~20K | 0.54× | |
| 08 | New South Wales | ~400K | 0.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cash Converters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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