A data profile of the people who buy, follow and care about The Good Guys in Australia — modelled from more than twelve digital signal sources. The Good Guys has an estimated audience of 3,291,176 people in Australia.
The Good Guys has an estimated audience of 3,291,176 people in Australia. 57.6% are female, 42.4% are male, average age 46.2. Top brand affinities: Australia Post, IKEA, Home Appliances, Aldi, Kitchenware.
Top brand affinities include Australia Post, IKEA, Home Appliances, with strongest over-indexing on Australia Post (2.24× the country average).
Demographically, the The Good Guys audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical The Good Guys fan in Australia is more female, around 46.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Australia Post.
The key figures that characterise the The Good Guys profile in Australia.
57.6% are female, 42.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.2 |
| Estimated audience size | 3,291,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide The Good Guys audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 93.0% |
| United States | 2.3% |
| United Kingdom | 0.8% |
The strongest cross-interests of the The Good Guys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 4.83× | ||
| 02 | Kitchenware | Home & Garden | 3.38× | ||
| 03 | Home automation | Technology & Electronics | 2.80× | ||
| 04 | Microwave oven | Home & Garden | 2.38× | ||
| 05 | Home Appliances | Home & Garden | 2.29× | ||
| 06 | Vacuum cleaner | Home & Garden | 2.26× | ||
| 07 | Australia Post | Business & Career | 2.24× | ||
| 08 | IKEA | Home & Garden | 2.07× | ||
| 09 | Aldi | Shopping | 1.96× | ||
| 10 | Pizza Hut | Food & Beverages | 1.96× | ||
| 11 | Bupa | Health | 1.96× | ||
| 12 | Subway | Food & Beverages | 1.92× | ||
| 13 | Refrigerator | Home & Garden | 1.90× | ||
| 14 | Costco | Shopping | 1.79× | ||
| 15 | Discount stores | Shopping | 1.79× | ||
| 16 | Telstra | Technology & Electronics | 1.65× | ||
| 17 | Real property | Home & Garden | 1.63× | ||
| 18 | Solar energy | Home & Garden | 1.55× | ||
| 19 | Dan Murphy's | Food & Beverages | 1.54× | ||
| 20 | Telecommunication | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.31× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Good Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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