A data profile of the people who buy, follow and care about Survival skills in Australia — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 3,792,973 people in Australia.
Survival skills has an estimated audience of 3,792,973 people in Australia. 43.1% are female, 56.9% are male, average age 45.1. Top brand affinities: Public security, Wikipedia, Stainless steel, Photovoltaics, Van.
Top brand affinities include Public security, Wikipedia, Stainless steel, with strongest over-indexing on Public security (3.07× the country average).
Demographically, the Survival skills audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Survival skills fan in Australia is more male, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Public security.
The key figures that characterise the Survival skills profile in Australia.
43.1% are female, 56.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 45.1 |
| Estimated audience size | 3,792,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Survival skills audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 3.07× | ||
| 02 | Ryan Gosling | Movies & TV | 3.07× | ||
| 03 | Sandra Bullock | Movies & TV | 2.86× | ||
| 04 | Photovoltaics | Home & Garden | 2.56× | ||
| 05 | Van | Cars & Mobility | 2.33× | ||
| 06 | Motorboat | Cars & Mobility | 2.20× | ||
| 07 | Microwave oven | Home & Garden | 2.07× | ||
| 08 | Scuba diving | Travel & Leisure | 2.01× | ||
| 09 | Lawn mower | Home & Garden | 1.90× | ||
| 10 | Stainless steel | Home & Garden | 1.88× | ||
| 11 | Hair conditioner | Beauty & Wellness | 1.87× | ||
| 12 | Four-wheel drive | Cars & Mobility | 1.82× | ||
| 13 | Helicopter | Cars & Mobility | 1.79× | ||
| 14 | Wikipedia | Internet & Social Media | 1.77× | ||
| 15 | Forestry | Home & Garden | 1.74× | ||
| 16 | Sustainable energy | Home & Garden | 1.70× | ||
| 17 | Hardware store | Home & Garden | 1.68× | ||
| 18 | Cappuccino | Food & Beverages | 1.62× | ||
| 19 | Renewable energy | Business & Career | 1.54× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Individualism | JOY | 1.39× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Travelling | THRILL | 0.79× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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