A data profile of the people who buy, follow and care about Forestry in Australia — modelled from more than twelve digital signal sources. Forestry has an estimated audience of 2,406,524 people in Australia.
The average Forestry fan in Australia is 46.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Logging, Agriculture, Soil, with strongest over-indexing on Logging (6.16× the country average).
Demographically, the Forestry audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Forestry fan in Australia is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Logging.
The key figures that characterise the Forestry profile in Australia.
54.0% are female, 46.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 46.1 |
| Estimated audience size | 2,406,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Forestry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.2% |
| Italy | 4.8% |
Where the Forestry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~70K | 1.41× | |
| 02 | South Australia | ~200K | 1.14× | |
| 03 | Australian Capital Territory | ~60K | 1.10× | |
| 04 | Western Australia | ~300K | 1.02× | |
| 05 | Victoria | ~700K | 0.98× | |
| 06 | New South Wales | ~800K | 0.87× | |
| 07 | Queensland | ~500K | 0.84× | |
| 08 | Northern Territory | ~20K | 0.78× |
The strongest cross-interests of the Forestry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logging | Technology & Electronics | 6.16× | ||
| 02 | Forest ecology | Home & Garden | 4.51× | ||
| 03 | Chainsaw | Home & Garden | 4.11× | ||
| 04 | Conservation biology | Home & Garden | 3.40× | ||
| 05 | Agronomy | Home & Garden | 3.34× | ||
| 06 | Soil | Home & Garden | 2.45× | ||
| 07 | Tractor | Cars & Mobility | 2.25× | ||
| 08 | Sydney Tools | Shopping | 2.19× | ||
| 09 | Farmer | Home & Garden | 2.18× | ||
| 10 | Forest | Travel & Leisure | 2.09× | ||
| 11 | Power tool | Home & Garden | 2.06× | ||
| 12 | Botany | Home & Garden | 1.95× | ||
| 13 | Crop | Home & Garden | 1.76× | ||
| 14 | Agriculture | Business & Career | 1.75× | ||
| 15 | Survival skills | Politics & Society | 1.74× | ||
| 16 | Tree | Home & Garden | 1.69× | ||
| 17 | Concrete | Home & Garden | 1.69× | ||
| 18 | Livestock | Pets & Animals | 1.56× | ||
| 19 | Country | Travel & Leisure | 1.56× | ||
| 20 | Machine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.25× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 0.95× |
Forestry has an estimated audience of 2,406,524 people in Australia, concentrated in New South Wales and Victoria.
54.0% of Forestry fans are female, 46.0% are male, with an average age of 46.1 years.
Forestry fans show strongest brand affinity for Logging (6.16×), Agriculture (1.75×), and Soil (2.45×) over the country average.
Forestry fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Forestry itself, the audience over-indexes on Agriculture (1.75×), Soil (2.45×), Agronomy (3.34×), and Livestock (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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