A data profile of the people who buy, follow and care about Forest in Australia — modelled from more than twelve digital signal sources. Forest has an estimated audience of 2,575,243 people in Australia.
Forest has an estimated audience of 2,575,243 people in Australia. 61.7% are female, 38.3% are male, average age 45.6. Top brand affinities: Wikipedia, Aldi, Nonprofit organization, Renewable energy, Charitable organization.
Top brand affinities include Wikipedia, Aldi, Nonprofit organization, with strongest over-indexing on Wikipedia (2.9× the country average).
Demographically, the Forest audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Forest fan in Australia is more female, around 45.6 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Forest profile in Australia.
61.7% are female, 38.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.6 |
| Estimated audience size | 2,575,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Forest audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.90× | ||
| 02 | Endangered species | Pets & Animals | 2.74× | ||
| 03 | Public security | Politics & Society | 2.62× | ||
| 04 | Sustainable energy | Home & Garden | 2.29× | ||
| 05 | Forestry | Home & Garden | 2.09× | ||
| 06 | Renewable energy | Business & Career | 2.05× | ||
| 07 | Hypermarket | Shopping | 1.92× | ||
| 08 | Nonprofit organization | Politics & Society | 1.77× | ||
| 09 | Zoo | Kids & Family | 1.77× | ||
| 10 | Hardware store | Home & Garden | 1.76× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 12 | Museum | Arts & Culture | 1.72× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Charitable organization | Politics & Society | 1.66× | ||
| 15 | Aldi | Shopping | 1.65× | ||
| 16 | Activism | Politics & Society | 1.64× | ||
| 17 | National park | Travel & Leisure | 1.63× | ||
| 18 | Veterinary medicine | Business & Career | 1.58× | ||
| 19 | Tradition | Politics & Society | 1.57× | ||
| 20 | Farmers' market | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Tradition | CONSERVATISM | 1.57× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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